Hospice Business Development Liaison

The Hospice Business Development Liaison or Care Navigator is responsible for driving patient admissions through strategic relationship-building, referral development, and community outreach. Serving as the face of our hospice organization, this role partners closely with healthcare facilities, physicians, hospitals, and community stakeholders to educate on hospice eligibility, services, and our compassionate approach to end-of-life care.

This is a high-impact, externally focused sales role ideal for a motivated professional who excels at building trust, navigating healthcare systems, and consistently achieving referral growth.

Key Responsibilities

• Develop, manage, and expand a network of referral sources to drive consistent hospice admissions

• Build and maintain strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other referral partners

• Execute strategic sales, marketing, and outreach initiatives aligned with organizational growth goals

• Educate referral sources, patients, and families on hospice services, eligibility criteria, and the benefits of early hospice involvement

• Serve as a liaison between referral partners and the interdisciplinary hospice team to ensure smooth transitions of care

• Address concerns, resolve service issues promptly, and maintain high customer satisfaction

• Maintain accurate documentation, including referral tracking, sales activity, call logs, and expense reporting

• Represent the organization professionally at community events, in-services, and educational presentations

• Adapt to changing market conditions and organizational priorities with professionalism and resilience

• Bachelor’s degree in healthcare, marketing, business, or a related field preferred

• Minimum of 3 years of successful outside sales experience in healthcare; hospice experience strongly preferred

• Demonstrated ability to build, grow, and sustain referral relationships

• Strong working knowledge of hospice services, eligibility guidelines, and referral processes

• Proven track record of meeting or exceeding sales or admissions goals

Skills & Competencies

• Exceptional verbal and written communication skills, including public speaking and presentations

• Ability to tailor messaging to diverse audiences, including clinical and non-clinical stakeholders

• Strong negotiation and influence skills

• Self-motivated, results-driven, and comfortable working independently in the field

• Highly organized with strong time management and attention to detail

• Entrepreneurial mindset with the ability to problem-solve creatively in a fast-paced environment

Requirements

• Valid driver’s license with reliable, insured transportation

• Ability to travel within assigned territory