What are the responsibilities and job description for the Marketing Specialist position at Pro-Tops?
Benefits:
- Bonus based on performance
- Company car
- Competitive salary
- Dental insurance
- Employee discounts
- Flexible schedule
- Free uniforms
- Health insurance
- Paid time off
- Training & development
- Tuition assistance
- Vision insurance
🚀 About Us
We are a fast-growing countertop and cabinet renovation company serving multiple markets across North Carolina and South Carolina. Our mission is simple: transform homes and deliver exceptional craftsmanship while continuing to scale aggressively.
We’re looking for a results-driven Marketing Specialist who can take ownership of our marketing strategy, generate high-quality leads, and help drive real revenue growth, not just impressions or likes.
🎯 What You’ll Do
- Plan and execute end-to-end marketing campaigns focused on lead generation and sales growth
- Manage and optimize Meta Ads (Facebook & Instagram) and other paid channels
- Create and oversee high-converting content (videos, reels, before/after transformations, ads)
- Develop and manage social media strategy across Instagram, Facebook, and emerging platforms
- Use tools like HubSpot (or CRM) to track leads, nurture campaigns, and measure ROI
- Analyze campaign performance and continuously improve conversion rates
- Collaborate with the sales team to ensure marketing aligns with revenue goals
- Travel between locations (Charlotte, Monroe, Raleigh, Charleston) to capture content and support local campaigns
What We’re Looking For
- 2–5 years of marketing experience (home services, construction, remodeling, or similar is a plus)
- Proven track record of generating leads and increasing sales through marketing
- Strong experience with:
- Meta Ads (Facebook & Instagram)
- Content creation (video-first mindset preferred)
- CRM tools (HubSpot or similar)
- Ability to think strategically AND execute hands-on
- Comfortable working in a fast-paced, growth-focused environment
- Willingness to travel between locations
💡 What Makes You Stand Out
- Experience in home improvement, renovation, or local service businesses
- Strong understanding of local marketing & geo-targeted ads
- Ability to create scroll-stopping video content (before/after, storytelling, testimonials)
- Data-driven mindset with clear ROI focus
💼 Compensation & Benefits
- Based on experience
- Performance-based bonuses tied to lead generation and revenue growth
- Health, Dental, Vision Insurance
- Accident Coverage
- Simple IRA Retirement Plan
- Paid Holidays, Vacation & PTO
- Career growth opportunities as we expand into new markets
📈 Why Join Us?
- High-growth company with real advancement opportunities
- Direct impact on company revenue and expansion
- Flexible, entrepreneurial environment
- Opportunity to build and lead marketing as we scale