What are the responsibilities and job description for the Marketing Manager position at PrismHR?
Marketing Manager: The Creative Voice of Construction
Location: Miami, FL (Mobile throughout Miami-Dade County)
Reporting to: Company President
Employment Type: Full-Time
Are you a visionary storyteller with a passion for high-end construction and digital media? We are seeking a Marketing Manager to lead our Marketing & Social Media Department. This is a high-impact role for a creative professional who can balance strategic brand management with "boots-on-the-ground" content creation.
You will be the architect of our public image—capturing the grit and excellence of our job sites and transforming them into premium content that sets us apart.
The Role: Strategy, Content & Culture
Reporting directly to the President, you will own the end-to-end marketing lifecycle, from directing high-level branding to editing TikToks and managing our podcast.
- Content Creation: Shoot, edit, and post high-quality video and photo content. You will coordinate with Project Managers to forecast construction activities and capture the "hero shots" of our builds.
- Social Media Mastery: Manage our full digital presence (Reels, TikTok, Instagram). This includes strategy, planning, design, caption writing, and active community engagement.
- Brand Standards: Shape and maintain brand procedures. You will design and order company "shwag," brand apparel, business cards, and physical marketing booklets.
- The "Set Apart" Podcast: Assist in the production of our company podcast, managing guest lists and learning A/V components to elevate production value.
- Data-Driven Growth: Track success via analytics and company metrics to refine our forward-thinking strategies.
- Event Coordination: Plan and execute company events and community collaborations to expand our local footprint.
What You Bring to the Team
- The Construction Connection: An intermediate knowledge of—and a genuine LOVE for—the construction industry.
- Creative Portfolio: A Bachelor’s degree in Marketing, Graphic Design, Communications, or Journalism.
- Digital Expertise: A solid understanding of design, copy, and web practices. 5 years of digital experience (social, web, emerging tech) is highly preferred.
- Strategic Mindset: Within 14 days of starting, you should be ready to audit our current strategy and propose a new, forward-thinking implementation plan.
- Tech Savvy: Proficiency in Trello for task management and comfort coordinating with website developers for continuous UI/UX improvements.
- Communication: Brilliant interpersonal skills; you must be as comfortable interviewing a Superintendent as you are presenting to the President.
Work Environment & Logistics
- Miami-Based: While headquartered in our Miami office, this is a mobile role. You will spend significant time traveling to various job sites throughout Miami-Dade County to capture content.
- Interdisciplinary: You will bridge the gap between the field (Superintendents/PMs) and the digital world.
Ready to build our brand from the ground up? Apply today!