What are the responsibilities and job description for the WordPress Developer Digital Marketing Specialist position at Prime Metal Buildings & Components?
JOB TITLE: WordPress Developer & Digital Marketing Specialist
DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer & Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
- WordPress Development
- Develop and maintain custom WordPress websites
- Build responsive, user-friendly pages and landing pages
- Customize themes and plugins
- Troubleshoot website issues and optimize performance
- Integrate third-party tools, CRMs, and APIs
- Maintain website security, backups, and updates
- Improve SEO, Core Web Vitals, and page speed
- Configure forms, tracking, and conversion events
- Digital Marketing
- Create, manage, and optimize Google Ads campaigns
- Build display and remarketing campaigns
- Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools
- Configure conversion tracking and attribution
- Develop audience targeting and geofencing campaigns
- Manage PPC budgets and optimize ROI
- Conduct keyword research and competitive analysis
- Produce monthly reports with actionable insights
QUALIFICATIONS:
- 3 years of WordPress development experience
- WordPress theme and plugin development
- WooCommerce experience is a plus
- Google Ads certification preferred
- Experience with:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Ads Manager
- Conversion tracking
- Display advertising
- Remarketing
- Geofencing platforms
- Strong understanding of SEO best practices
- Experience with website performance optimization
COMPETENCIES:
- Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
- Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
- Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
- Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
- Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.