What are the responsibilities and job description for the Digital Marketing Specialist position at iCRYO?
iCRYO is an upscale wellness service retailer of cryotherapy, infrared therapy, body sculpting, IV therapy, and other related services. Our mission is to elevate the lifestyle of our team members and guests by providing professional, affordable, and convenient recovery services while raising the bar in the health and wellness industry. Our Company Culture is centered around the passion we have for increasing the quality of life for our guests. We work as a team in all aspects of our daily operations to provide first-class professional, affordable, and convenient services to the masses. With accountability on all levels and productivity throughout our organization, we can provide our guests with the most exceptional cryotherapy experience they deserve
Position Overview
We are seeking a highly skilled and versatile Marketing Specialist with deep experience in GoHighLevel (GHL), digital advertising, social media content creation, and community engagement. This role requires a creative yet data-driven marketer who can manage day-to-day content production, build high-performing funnels and campaigns, and represent our brand at community events weekly.
This is a hybrid position — some work can be completed remotely, but in-office days are required for team collaboration, photoshoots, and content sessions.
The ideal person for this position has a dynamic personality and is passionate about sales and marketing. This candidate should have previous relevant experience and be interested in learning new sales techniques. To succeed in this role, he/she should be goal-driven and have strong negotiation skills.
Key Duties & Responsibilities
- GoHighLevel (GHL) Platform Management - Build, optimize, and manage sales funnels, pipelines, automation workflows, and full GHL CRM functionality. Create and monitor SMS/email marketing campaigns within GHL. Maintain lead tracking, reporting dashboards, and follow-up sequences to improve conversions.
- Digital Advertising & Campaign Management -Create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. Perform A/B testing on creatives, audiences, and copy to maximize performance. Manage budgets and provide performance reports to leadership.
- Creative Production & Graphic Design - Develop engaging graphics, promotional materials, and digital assets for ads, social media, and website use. Act as the creative lead for all brand content. Manage social media photoshoots including planning, shot lists, props, coordination, and execution. Source or create daily content across all social media platforms (Reels, posts, stories, email graphics, etc.).
- Social Media Management & Strategy - Produce daily content that aligns with brand identity and campaign goals. Conduct trend research to develop fresh, relevant creative ideas. Establish and maintain a data-driven social media strategy to increase brand awareness, engagement, lead generation, and revenue. Track social performance metrics and prepare weekly and monthly insights reports.
- Community Engagement - Research and identify relevant local events, expos, business meetups, and networking opportunities. Attend at least one community event per week to promote services, generate leads, and build partnerships.
General Responsibilities
- Collaborate with the internal team on promotions, launches, and marketing initiatives.
- Maintain brand consistency across all channels.
- Support special projects, campaigns, and events as needed.
Requirements & Qualifications
- Strong proficiency with GoHighLevel (GHL) — funnels, pipelines, automations, triggers, forms, calendars, and CRM operations.
- Proven experience running Meta Ads with measurable results.
- Graphic design skills (Canva, Adobe Suite, or similar).
- Strong creative direction and marketing storytelling skills.
- Experience with social content creation for Reels, short-form video, and lifestyle branded content.
- Excellent copywriting and communication skills.
- Ability to analyze data and make strategic marketing decisions.
- Reliable transportation for attending weekly events.
- Ability to work 25–30 hours per week with a blend of remote and in-office workdays.