Marketing Technology Specialist

About Prepory

We're a rapidly growing college admissions counseling firm dedicated to helping students gain admission to their dream schools. Our work directly impacts students' futures and we take that responsibility seriously. With a lean, high-performing team in Marketing & Technology, we generate thousands of marketing qualified leads per quarter through a data-driven, automation-first approach.

We're not a typical marketing team. We move fast. Our Director empowers the team to execute autonomously, and Leadership trusts us to deliver results. If you've ever felt frustrated by slow-moving organizations or endless meetings, you'll appreciate our culture of rapid execution and impact.

We're looking for a Marketing Operations Manager / Marketing Technologist—someone who thrives at the intersection of marketing strategy and technical execution. This role combines marketing analysis with technical development.

You'll own marketing technology infrastructure, from HubSpot workflows that nurture our qualified leads, to custom WordPress plugins that power our website, to Google Apps Script projects that automate our reporting. You'll analyze data to project quarterly lead volumes, then build the automations that help us achieve those numbers. You'll troubleshoot a broken workflow in the morning and architect a new integration in the afternoon.

This role is ideal for someone who:

• Gets energized by variety and context-switching
• Loves the challenge of "how do I automate this?"
• Enjoys being the technical expert others rely on
• Wants to see direct impact from their work
• Prefers scrappy execution over perfect planning

What makes this role unique:

• Quarterly contractor budget for specialized projects—you'll have budget authority to hire developers, designers, or consultants to tackle big initiatives like building an internal app to automate webinar setup or creating advanced dashboard visualizations
• High autonomy—launch landing pages, build automations, revamp workflows
• Cross-functional impact—your work directly enables Sales, supports Leadership decisions, and drives company growth
• Modern tech stack—HubSpot, WordPress, Google Cloud, APIs, AI-assisted development with tools like Claude/Cursor

Location: Davie, FL

• Own HubSpot from end-to-end: Build and maintain workflows for lead nurturing, webinar follow-ups, sales task automation, and lifecycle stage management
• Manage bi-weekly webinar operations: Create reminder and follow-up sequences, build attendee/no-show lists, generate tracking links, and analyze performance
• Design marketing automation strategy: Partner with Director and Sales team to continuously improve lead conversion through smarter workflows and segmentation
• Collaborate with external ads agency: Join weekly strategy meetings to review conversion data, advise on landing page optimizations, and ensure proper tracking implementation
• Optimize the sales-marketing handoff: Build workflows that assign tasks to Sales, automate qualification logic, and create seamless lead routing

• Deliver quarterly projections: Use existing weighted growth models with seasonal adjustments to forecast MQL volume and recommend goals to Leadership
• Create on-demand reports: Field 2 ad-hoc requests per week for conversion rates, channel attribution, campaign performance, and cohort analysis
• Maintain the Main Dashboard: Keep Google Sheets dashboard (with HubSpot API integration) running smoothly and add new visualizations as needed
• Measure what matters: Track MQLs, MQL-to-SQL conversion, channel ROI, webinar performance, and other key metrics aligned to company Objectives and Key Results

• Develop custom solutions: Build WordPress plugins, create Google Apps Script projects, design API integrations—whatever it takes to solve business problems efficiently
• Administer the tech stack: Manage HubSpot, Google Workspace, Zoom, WordPress, Avada, Google Tag Manager, and other martech systems
• Own the staging-to-production workflow: Review website changes weekly and push to production via Kinsta hosting
• Troubleshoot and optimize: Fix broken automations, investigate deliverability issues, improve page load times, and keep systems healthy

Marketing Operations Expertise:

• 4 years in marketing operations, marketing automation, or similar role in a B2B or lead-generation environment
• HubSpot knowledge: You've built complex workflows (HubSpot, N8N, make.com, Zapier, etc.), managed segmentation at scale, understand lifecycle stages, and know how to troubleshoot when things break
• Marketing analytics and reporting: Can build projections, analyze funnel metrics, and translate data into actionable recommendations
• Campaign execution: Experience with email/SMS marketing, webinar programs, and lead nurturing sequences
• Cross-functional collaboration: You've worked with Sales, partnered with external agencies, and communicated effectively with non-technical stakeholders

Technical Capabilities:

• Web development fundamentals: Comfortable with HTML, CSS, JavaScript, and PHP (you don't need to be a senior engineer)
• API and integration experience: You've connected systems, worked with webhooks, and built custom integrations
• WordPress administration: Can manage plugins, customize themes, troubleshoot issues, and understand how WordPress works under the hood (Avada experience is a plus)
• Problem-solving mindset: When something doesn't work, you dig in and figure it out rather than waiting for someone else.
• Tools comfort: Experience with Google Tag Manager, Google Analytics, CRM/marketing automation platforms, and general martech

• Experience in education, admissions, or lead-generation businesses serving consumers
• Experience managing contractor relationships or scoping technical projects
• Background in both marketing AND software development/IT
• Understanding of lead generation dynamics: paid ads, SEO, webinars, content marketing

Why Prepory?

• Full-time, onsite position
• Competitive pay
• Unlimited PTO policy
• Medical, dental, and vision insurance
• Annual holiday bonus
• Indulgent corporate dinners, lunches, and team events
• Snacks on snacks on more snacks at the Prepory office
• A welcoming, yet ambitious, company culture