What are the responsibilities and job description for the Marketing Specialist position at ID Technology?
Continue Your Career as a Marketing Specialist in a Growing Company
At ProMach, we’re looking for people who want to shine. You’ll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. A mechanical marvel. A customer service authority. Meticulous. A closer. A futurist.
You’ll be challenged and rewarded. Make friends and have fun. Improve our customers’ packaging performance and efficiency every day. Help build the future of packaging automation. We’re proud of that and hope you will be too.
Do we have your attention? Keep reading.
We’re looking for a dynamic, hands-on marketing professional who thrives on creating campaigns and content that drive measurable growth.
As the Marketing Specialist – Demand Generation, Campaigns & Content, you’ll play a key role in developing and executing integrated marketing initiatives that generate awareness, engagement, and qualified leads. This role blends creative storytelling with analytical execution, ideal for a marketer who enjoys managing campaigns from concept through results.
You’ll collaborate closely with sales, product, creative, and digital teams to bring marketing programs to life across email, web, paid media, events, and social channels.
Are you passionate about this work?
Campaign & Demand Generation
There's no monopoly on good ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career.
In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
Total compensation includes your salary, comprehensive medical/dental/vision programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
Pro Mach, Inc.
We have been named to the Inc. 5,000 list of fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.
We have the rewards, opportunities, and the market strengths of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.
ID Technology
Customers across North America depend on ID Technology to design, build, and install the most effective labeling, coding, and marking systems for their product lines. As a leading manufacturer and integrator of labeling, coding, and marking equipment, ID Technology provides our customers with six separate label converting plant locations across North America to produce quality labels and tags efficiently and quickly. ID Technology also manufactures the LSI line of integrated labeling systems. As part of the ProMach Labeling & Coding business line, ID Technology helps our packaging customers protect and grow the reputation and trust of their consumers.
Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram!
More career opportunities to consider!
ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#IDTEC
At ProMach, we’re looking for people who want to shine. You’ll have opportunities to take your career in the direction you desire. You can be creative. Strategic. Persuasive. Influential. A mechanical marvel. A customer service authority. Meticulous. A closer. A futurist.
You’ll be challenged and rewarded. Make friends and have fun. Improve our customers’ packaging performance and efficiency every day. Help build the future of packaging automation. We’re proud of that and hope you will be too.
Do we have your attention? Keep reading.
We’re looking for a dynamic, hands-on marketing professional who thrives on creating campaigns and content that drive measurable growth.
As the Marketing Specialist – Demand Generation, Campaigns & Content, you’ll play a key role in developing and executing integrated marketing initiatives that generate awareness, engagement, and qualified leads. This role blends creative storytelling with analytical execution, ideal for a marketer who enjoys managing campaigns from concept through results.
You’ll collaborate closely with sales, product, creative, and digital teams to bring marketing programs to life across email, web, paid media, events, and social channels.
Are you passionate about this work?
Campaign & Demand Generation
- Plan and execute multi-channel marketing campaigns (email, social, digital ads, events, ABM) aligned with business objectives and buyer journeys.
- Develop and manage marketing automation workflows and lead nurturing programs to drive engagement and conversion.
- Collaborate with Sales to ensure campaigns support pipeline goals and enable effective lead follow-up.
- Track and analyze campaign performance, providing data-driven insights and recommendations to improve results.
- Develop and maintain a content calendar that aligns with campaigns, product launches, and business priorities.
- Write, edit, and produce marketing content including emails, blogs, landing pages, social posts, and collateral.
- Support marketing asset development such as case studies, testimonials, solution briefs, product sheets, infographics, and presentations.
- Ensure all content is on-brand, persona-driven, and optimized for engagement across channels.
- Assist with design and updates of marketing materials using Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Collaborate with creative and digital teams to deliver cohesive campaign visuals and messaging.
- Support trade shows and events with campaign promotion and post-event follow-up materials.
- Maintain consistent brand identity and quality across all marketing channels.
- Define, track, and report on key marketing KPIs (leads, MQLs, engagement, ROI).
- Use analytics tools to monitor performance and optimize content and campaigns for continuous improvement.
- Test messaging, offers, and creative assets to maximize conversion and effectiveness.
- 3–5 years of experience in B2B marketing with exposure to demand generation, content marketing, and campaign execution.
- Proven ability to develop and execute integrated marketing campaigns that deliver measurable results.
- Hands-on experience with marketing automation platforms (Pardot, HubSpot, or Marketo) and CRM systems (Salesforce preferred).
- Strong writing, editing, and storytelling skills across digital and print formats.
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for content and collateral design.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
- Experience in manufacturing, industrial, or technology-based B2B environments.
- Familiarity with analytics tools (Google Analytics, Looker Studio, Tableau).
- Understanding of AI-driven marketing tools for personalization, segmentation, or content optimization.
- Experience with video production, editing, or motion graphics (Premiere Pro or similar) a plus.
There's no monopoly on good ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career.
In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
Total compensation includes your salary, comprehensive medical/dental/vision programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
Pro Mach, Inc.
We have been named to the Inc. 5,000 list of fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.
We have the rewards, opportunities, and the market strengths of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.
ID Technology
Customers across North America depend on ID Technology to design, build, and install the most effective labeling, coding, and marking systems for their product lines. As a leading manufacturer and integrator of labeling, coding, and marking equipment, ID Technology provides our customers with six separate label converting plant locations across North America to produce quality labels and tags efficiently and quickly. ID Technology also manufactures the LSI line of integrated labeling systems. As part of the ProMach Labeling & Coding business line, ID Technology helps our packaging customers protect and grow the reputation and trust of their consumers.
Curious about life at ProMach? Follow us on LinkedIn, Twitter, and Instagram!
More career opportunities to consider!
ProMach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#IDTEC