What are the responsibilities and job description for the Engagement & Outreach Coordinator position at Premier Smiles Orthodontics?
Overview
We are seeking an outgoing and creative Engagement & Outreach Coordinator to join our marketing team! In this role, you will develop engaging content that informs, educates, and connects with current and potential patients about our services and events. The Engagement & Outreach Coordinator will be key in boosting brand awareness and fostering meaningful connections, focusing strongly on social media and community engagement. This position involves traveling between locations and within the community to capture compelling content and working closely with the Marketing Coordinator to bring our brand to life across various platforms.
Qualifications
- Ability to travel between offices and engage with the community.
- Proven experience in content creation, management, and strategy development.
- Strong understanding of social media marketing principles and best practices.
- Experience with photography and/or videography is a plus.
- Ability to work independently and collaboratively within a team environment.
- Excellent interpersonal and communication skills, with the ability to connect with diverse audiences.
- Experience with content scheduling tools (e.g., Meta Business Suite) is a plus.
- Strong writing and storytelling skills.
- Ability to adapt to trends and think creatively in a fast-paced environment.
Duties & Responsibilities
- Travel between office locations and within the community to capture engaging photo and video content.
- Develop, plan, and execute social media content to promote services, events, and community involvement.
- Manage and maintain social media accounts by scheduling posts, responding to comments, and engaging with followers.
- Attend community events to represent the brand and create live content for social media.
- Interview staff, patients (with consent), and community members to showcase authentic brand stories.
- Monitor social media trends and adapt strategies to keep content fresh and relevant.
- Track and report on social media performance, identifying growth opportunities.
- Ensure all content aligns with brand guidelines and company messaging.
- Serve as the primary face of the brand’s marketing efforts, representing the company online and in the community.
- Work closely with the Marketing Coordinator to brainstorm ideas, develop creative strategies, and bring campaigns to life.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance