Demo

Director of Sales - Healthcare & Industrial

Potter Global Technologies
Roanoke, VA Full Time
POSTED ON 11/27/2025
AVAILABLE BEFORE 12/27/2025
Now Hiring: Director of Sales – Healthcare & Industrial Markets

Lead. Grow. Make an Impact.

Are you a results-driven sales leader with a proven track record of building new vertical market strategies from the ground up? Due to growth and restructuring of our sales organization, we are seeking a Director of Sales focused on Healthcare and Industrial markets. This role is not tied to territory – the right candidate may live anywhere within the U.S.

As a key member of our leadership team, you will:

  • Develop and execute a strategic sales plan to expand Valcom’s footprint within the healthcare and industrial sectors
  • Lead, inspire, and develop your regional sales team members
  • Identify untapped markets and develop winning go-to-market strategies
  • Build lasting customer relationships that deliver long-term value
  • Own sales funnel management, ensuring pipeline accuracy, forecasting, and measurable growth
  • Align with cross-functional teams to refine product positioning and customer experience
  • Analyze data, track KPIs, and report to senior leadership
  • Be the face of the company at client meetings, industry events, and conferences
  • Recruit, develop, and coach top-tier sales talent for your markets

Why Join Us?

Valcom isn't just a company — it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. With 250 employees, virtually all of Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

Valcom is also proud to be a part of Potter Global Industries. Through our partnership with private equity firm KKR, employees have the unique opportunity to participate in an ownership program — a benefit rarely offered in our industry. Being a co-owner means playing a direct role in our success and sharing in the financial rewards.

We’re a company on the move delivering a unique mass communications product and we're growing fast, thinking bigger, and looking for bold sales leaders who thrive in high-impact environments. If you're ready to take ownership, lead with confidence, and help shape the future of our company, we want to hear from you.

What You Bring To The Table

  • Demonstrated success managing a team of regional sales managers and driving performance across multiple territories
  • Experience selling into healthcare and/or industrial environments preferred
  • Strategic thinking and a bias for action and execution
  • Exceptional communication, negotiation, and presentation skills
  • Salesforce expertise, including pipeline accuracy and funnel management
  • Ability to build deep, lasting customer relationships
  • Willingness and ability to travel extensively

Salary.com Estimation for Director of Sales - Healthcare & Industrial in Roanoke, VA
$152,789 to $199,641
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