What are the responsibilities and job description for the Supervisor - Performance Marketing position at Polynesian Cultural Center?
Why Work at the Polynesian Cultural Center?
At the Polynesian Cultural Center, our employees are at the heart of our mission to preserve and share the cultures and traditions of Polynesia. Joining our team means becoming part of a purpose-driven organization that values learning, service, and personal growth. This role offers the opportunity to make a meaningful impact on the overall experience of our employees while working in one of the most unique environments in Hawai'i.
The Performance Marketing Supervisor will lead the strategic execution and optimization of multi-channel paid media campaigns to drive measurable growth and ROI. This role oversees a comprehensive portfolio including SEM, Paid Social, CTV/Linear TV, and Affiliate Marketing, ensuring all channels align with broader brand objectives. You will be responsible for managing high-level budgets, analyzing cross-channel performance, and guiding a team to achieve aggressive acquisition and retention targets.
What You'll Do
- Develop and manage end-to-end performance marketing campaigns across SEM (Google/Bing), Paid Social (Meta/TikTok), CTV/OTT, and Affiliate networks to meet KPIs.
- Oversee significant media spend, implementing fluid budget reallocations based on real-time performance data and attribution modeling.
- Monitor daily performance metrics and synthesize complex data into actionable insights and executive-level reports to guide marketing spend.
- Manage relationships with external media vendors and affiliate partners to ensure brand alignment and maximize lead generation quality.
- Collaborate with creative teams to develop high-performing assets and conduct A/B testing on ad copy, visuals, and landing pages to improve conversion rates.
- Work closely with internal stakeholders to align paid efforts with organic social, email, and traditional marketing initiatives for a cohesive brand presence.