Demo

Digital Marketing Coordinator

Pollard Banknote Limited
Ypsilanti, MI Full Time
POSTED ON 5/30/2026
AVAILABLE BEFORE 6/28/2026
We're looking for a detail-oriented Digital Marketing Coordinator to join our Digital Engagement team – this a remote role *You must be authorized to work within the United States .

This role sits at the execution side of loyalty marketing for the Oklahoma Lottery — where campaigns get built, launched, and measured. You'll work across CRM, email, push notifications, and web content while keeping timelines tight and stakeholders aligned. If you like having real ownership over digital campaigns and want to grow your skills in a fast-moving, client-facing environment, this is a great fit.

Who We Are

With a legacy spanning over a century, Pollard Banknote has become a world leader in instant ticket manufacturing and digital lottery solutions that enhance player engagement through cutting-edge technology. Our diverse and talented team brings ideas to life through creativity, innovation, and collaboration. From exciting lottery experiences to impactful partnerships, we’re shaping the future of gaming and making a difference in millions of lives. Join us and help reimagine how the world plays.

What We Offer

  • Competitive compensation
  • Profit sharing program – every role plays a part in our success!
  • Comprehensive Group Benefits
  • Opportunities for professional development
  • On-Site Cafeteria & Outdoor Patio
  • On Site Gym
  • A variety of committee-driven employee engagement activities
  • Free Parking
  • Remote Work Environment

What You'll Do

  • Configure, execute, and manage loyalty campaigns for the Oklahoma Lottery across email, push notifications, web, and app platforms — and support performance analysis to optimize reach and engagement
  • Support the end-to-end loyalty promotion process including documentation review, content drafting, platform configuration, proofing, and testing
  • Manage the content calendar and ensure deadlines are met across all deliverables, reviews, approvals, and campaign launches
  • Act as the liaison between the lottery art department and lottery leadership to see promotional and creative initiatives through to completion
  • Create weekly agendas and meeting minutes for lottery and loyalty partner meetings
  • Serve as a content and platform expert for internal and external customer support teams — handling issues, troubleshooting, and updates
  • Assist with developing traditional and digital promotional materials to drive awareness of the loyalty program in market
  • Process and track invoices against associated loyalty program budgets
  • Support regular reporting and contribute actionable insights to internal and external stakeholders

Who You Are

  • Highly organized with strong time management skills — you can juggle multiple campaigns and deadlines without dropping the ball
  • A clear communicator who keeps clients, partners, and internal teams informed and aligned
  • Technically comfortable — you're at ease in digital platforms, CMS tools, and CRM systems, and can troubleshoot when things don't go as planned
  • Detail-oriented in your work but can also see the bigger picture of what a campaign is trying to accomplish
  • A self-starter who takes ownership and follows through without needing to be micromanaged
  • Curious about what's working and what isn't — you look at performance data and ask "so what do we do differently?"

What You'll Bring

  • Post-secondary education in Marketing, Digital Marketing, or a related field
  • Minimum 1 year of marketing experience; proven experience in digital marketing is preferred
  • Hands-on experience with email marketing, marketing automation, and CRM platforms
  • Demonstrated copywriting experience is an asset
  • Experience with digital applications, websites, and CMS platforms with the ability to troubleshoot common issues
  • Familiarity with marketing planning and content calendar management
  • Lottery or gaming industry experience is an asset
  • Flexibility for occasional travel for team or client meetings

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.

Employment is contingent upon a satisfactory response from a Criminal Record Search.

Salary.com Estimation for Digital Marketing Coordinator in Ypsilanti, MI
$70,957 to $87,098
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