What are the responsibilities and job description for the Art Director position at POLA Marketing?
Company: POLA Marketing
Location: Covington, LA
Employment Type: Full-Time
Reports To: Creative Director
About The Role
POLA Marketing is looking for an Art Director to help make the work. You'll concept campaigns, art direct photo and video shoots alongside our Creative Director, and design the decks that sell the ideas in the first place.
We shoot constantly. This is not a desk job with an occasional production day — you'll be on set regularly, making visual calls under real pressure, then back in the file the next morning turning what we shot into the work.
This role is for a designer who's outgrown execution-only work and is ready to own the visual direction of a project, but who still wants to make things. You'll work closely with our Creative Director on direction and standards.
Responsibilities
Campaign Concepting
Required
Send your portfolio and a note about a shoot you art directed, what the plan was, what went wrong, and what you did about it to hello@polamarketing.com
Location: Covington, LA
Employment Type: Full-Time
Reports To: Creative Director
About The Role
POLA Marketing is looking for an Art Director to help make the work. You'll concept campaigns, art direct photo and video shoots alongside our Creative Director, and design the decks that sell the ideas in the first place.
We shoot constantly. This is not a desk job with an occasional production day — you'll be on set regularly, making visual calls under real pressure, then back in the file the next morning turning what we shot into the work.
This role is for a designer who's outgrown execution-only work and is ready to own the visual direction of a project, but who still wants to make things. You'll work closely with our Creative Director on direction and standards.
Responsibilities
Campaign Concepting
- Develop campaign concepts from brief to presentation, across digital, social, video, and print
- Build the visual story behind an idea and articulate why it solves the client's problem
- Contribute to new business pitches and help shape how we win accounts
- Art direct photo and video productions alongside the Creative Director, from pre-production through wrap
- Build shot lists, references, and visual direction with directors, DPs, and producers
- Own the look on the day: set, props, wardrobe, styling, framing
- Make fast calls when conditions change and the plan stops working
- Carry the direction through post: edit, color, finish
- Design pitch decks, campaign presentations, and concept visuals that sell the thinking, not just show it
- Produce campaign deliverables across brand, digital, print, and social
- Deliver production-ready files to spec and on deadline
- Maintain and extend brand systems across client work
- Hold the visual bar on everything you touch
- Give clear direction to designers, freelancers, and production partners
- Take direction from the Creative Director and carry it through, including on calls you'd have made differently
- Juggle multiple projects and shoot schedules without letting the work slip
Required
- [4 ] years in design or art direction
- Portfolio showing concept work, produced work, and craft-level design execution
- Real on-set experience across photo and/or video production
- Strong presentation design — you can build a deck that carries an idea
- Fluency in Adobe Creative Suite and Figma
- Able to make decisions quickly under production pressure
- Based in or willing to relocate to the Covington / New Orleans area
- Agency or production company background
- Motion, video editing, or 3D capability
- Photography or styling background
- Experience with pre-production planning, budgets, and vendor sourcing
- Experience directing freelancers and external partners
Send your portfolio and a note about a shoot you art directed, what the plan was, what went wrong, and what you did about it to hello@polamarketing.com