What are the responsibilities and job description for the Growth Marketer (B2C) position at Pogo?
About Your Role đź‘€
As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid for our consumer mobile app - across digital.
Specifically, You Will
As a Growth Marketer at Pogo, you'll join our paid acquisition team and run paid for our consumer mobile app - across digital.
Specifically, You Will
- Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
- Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
- Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
- Test, iterate, and scale what works
- Likely 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar - somewhere paid was a serious lever, not a small line item.
- Strong technical chops on mobile app marketing. MMPs, attribution, SKAdNetwork - you've done the work, not just managed someone who has.
- You've run multiple paid channels. Strong POV on what works where and how budget should move.
- You back every spend decision with data. CAC, ROAS, LTV, payback, attribution - you have the rigor to defend your calls.
- You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
- You actively use AI tools in your workflows.
- Bonus: mobile gaming background; out-of-home or direct mail experience.
- Own paid acquisition across multiple channels for a well-loved consumer app (4.8 stars across 130K reviews).
- Have real influence over budget and strategy. You won’t just manage campaigns - you’ll help decide where we invest, where we pull back, and our overall consumer growth strategy.
- Move quickly and experiment often. We value calculated speed and iteration. If you have ideas for new channels, creative angles, landing pages, or measurement approaches, you’ll have the autonomy to test them quickly.
- Partner closely with product, data, and creative teams. Paid acquisition at Pogo isn’t siloed. You’ll work cross-functionally on the full funnel - from ad creative and positioning to onboarding and conversion optimization.
- Operate with strong data advantages. Pogo has uniquely rich first-party consumer data and internal insights that can inform targeting, creative, and channel strategy in ways most companies can’t.
- This is not a pure “media buyer” role. We expect paid marketers to think beyond campaign execution - into positioning, landing pages, creative strategy, attribution, and pipeline impact.
- We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. You need to enjoy operating with rigor and defending decisions with data.
- Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback. We optimize aggressively and don’t get overly attached to past strategies.
- You'll need to thrive with autonomy. There won't be overly structured playbooks or layers of management. We're looking for someone who can independently identify opportunities, make decisions, and execute quickly.
- We expect more than 9 to 5 - raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy 🌴