What are the responsibilities and job description for the Social Media Coordinator position at PMD BEAUTY?
Who We Are At PMD Beauty, we don’t just sell skincare; we build Brilliant Confidence. As a premier beauty company, we specialize in smart, safe, and innovative beauty tools that empower our customers to look and feel their best. We are a fast-paced team that thrives on social culture, high-end aesthetics, and a commitment to quality.
The Role This is a part-time, in-office role based in Draper, UT. As our Social Media & Content Specialist, you will be the active voice and culture driver of PMD Beauty. You will blend dynamic social engagement, community building, and creative storytelling across all our digital touchpoints.
We’re looking for a culture-obsessed creator and writer who knows how to hop on trends, spark conversations with standard followers and major brands alike, and build a craveable, high-engagement brand online.
Core Responsibilities
- Social Media & Brand Engagement
- Community & Brand Outreach: Proactively engage, comment, and banter with target brands, influencers, press, and followers on TikTok, Instagram, and LinkedIn to increase brand visibility.
- Caption & Content Strategy: Draft platform-native captions that drive comments, saves, and shares while aligning with brand campaigns.
- Scheduling & Trend Scraping: Prepare, upload, and schedule content via social management platforms while monitoring real-time trends, audio, and viral formats.
- Content Creation Support: Assist in filming, capturing behind-the-scenes moments, and brainstorming creative short-form video concepts.
- Article & Blog Writing
- SEO-Focused Blogging: Research, write, and publish long-form, SEO-optimized blog posts on Shopify that educate readers on skincare tech, beauty routines, and product benefits.
- LinkedIn Thought Leadership: Draft engaging posts and articles for LinkedIn to connect with beauty industry professionals, B2B partners, and future talent.
The Ideal Candidate
- Social Native: Immersed in TikTok, Instagram, Pinterest, and LinkedIn culture—you know what makes people click, comment, and tag their friends.
- Proactive Communicator: Unafraid to jump into comment sections of non-competing beauty, lifestyle, and media brands to forge fun digital partnerships and drive organic reach.
- Strong Writer & Storyteller: Able to shift effortlessly between a quick-witted TikTok caption, a professional LinkedIn post, and an SEO-rich long-form blog article.
- Tech-Savvy: Quick to pick up social scheduling software, Shopify, analytics tools, and content editing apps.
- Collaborative & Culture-Driven: Excited to partner closely with the Creative Director, and Affiliate Coordinator to build an authentic brand community.
- Bonus Points: An active Esthetician or Cosmetology license is a major plus!