What are the responsibilities and job description for the E-Commerce Marketing Specialist position at Piping Rock?
The Marketing Specialist supports the planning, execution, and optimization of digital marketing campaigns. This role requires a strategic, data-driven mindset and proven experience managing successful initiatives. The candidate has 1-2 years in digital marketing, with the ability to support cross-functional teams, drive ROI, and adapt to a fast-changing digital landscape.
Responsibilities:
• Schedule, test, and deploy email campaigns with a focus on deliverability, timing, QA, and flawless execution.
• Oversee daily email operations including automation flows, list segmentation, A/B testing, and SMS integration.
• Monitor live email campaigns to ensure functionality, engagement, and performance alignment.
• Track and analyze key email metrics (open rates, click-through rates, conversions) to drive continuous improvement.
• Compile and deliver channel performance reports with actionable insights to support optimization and leadership decisions.
• Maintain CRM and email marketing databases, ensuring clean data, accurate segmentation, and updated contacts.
• Troubleshoot email-related issues including formatting, integrations, delivery, and tracking discrepancies.
• Support campaign planning by contributing to briefs, subject lines, copywriting, and launch coordination (including Criteo).
• Collaborate cross-functionally to assist with escalations, platform migrations, sprint deliverables, and system maintenance.
• Maintain consistency in documentation, marketing assets, and process workflows; perform additional marketing tasks as needed.
• Additional Duties as assigned
Qualifications:
• Bachelor’s degree in Marketing, Digital Marketing, Business, or Communications.
• 1-2 years of experience in marketing, with a focus on e-commerce.
• Proven track record managing campaigns and hitting performance targets.
• Strong skills in analytics and data interpretation.
• Strong organizational and project management abilities.
• Experience with tools like Klaviyo, MailChimp, Omnisend, Criteo, and Shopify
• Continuously monitors and applies the latest e-commerce marketing trends, strategies, and technologies.
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, INC. is an Equal Opportunity Employer.
Salary : $63,000 - $70,000