What are the responsibilities and job description for the Paid Media Specialist position at Pinckney Harmon Marketing?
Role Overview:
Pinckney Harmon is currently seeking a knowledgeable and experienced Paid Media Specialist to join our team. The ideal candidate for this position should have at least 3 years of experience in a marketing agency setting with a heavy emphasis on high-volume Meta (Facebook/Instagram) advertising, paid search, campaign execution, and management, as well as confidence in implementing digital marketing strategies. This role will work closely with our Digital Marketing team to implement strategic digital initiatives that support the needs of our clients. If you’re confident in your ability to run regular analysis to provide deeper insights regarding trends and performance opportunities, we want to hear from you!
About Pinckney Harmon:
Founded in 2011, Pinckney Marketing is a strategic marketing agency that builds full-funnel campaigns designed to generate traffic, convert leads, and drive revenue from marketing to sales. Headquartered in Charlotte, NC, our agency serves clients across the U.S. in various industries such as technology, healthcare, finance, manufacturing, and many other professional services.
Pinckney Marketing is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law. Employment at Pinckney Marketing is based solely on a person's merit and qualifications.
Our Marketing team is committed to making a true difference by providing real value and measurable results. We strive to help companies grow and achieve their most ambitious sales and marketing goals through client-centered solutions.
Role Responsibilities:
- Leading Meta/Facebook/Instagram strategy, including Lead Generation with qualifying questions and Reel-type video ads to drive performance goals
- Executing and optimizing Paid Search campaigns across Google & Microsoft Ads (Search, Display & YouTube).
- Monitor digital marketing campaign performance through reporting and analysis
- Execution of strategies and tests to improve campaign performance and optimize spend.
- Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
- Optimize and create campaigns, keyword targets, and ad copy.
- Planning and optimizing media to hit defined KPI targets such as Traffic Quality, Revenue, Conversion Rate, Cost, etc.
- Ensuring a positive ROI on client spending and PPC ad campaigning
- Use reporting and data analytics tools, including Google Data Studio and Google Analytics.
- Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.
- Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team.
- Assist with planning and managing campaign performance, account setup, and strategy development.
Qualifications:
- 3 years of experience with a proven track record of success in meeting Meta/Paid Social performance goals and metrics.
- Expert-level proficiency in Meta Ads Manager and related platforms.
- Proficiency with Google Ads.
- Proficiency in Microsoft Excel and Google Suite.
- Demonstrated ability to synthesize data into actionable items and communicate recommendations effectively.
- Excellent organizational and time management skills.
- Desire to work in a collaborative, analytically driven environment.
Pinckney Perks:
- Medical, Vision, Dental, Accident, Critical Illness, Short-Term Disability, Long-Term Disability, and Life Insurance.
- 401(k) Match
- PTO and 10 Paid Holidays
- Team Building Outings
- Community Outreach & Involvement
- Professional Development opportunities