Social Media Marketing Specialist

Company Description

Buonasera Media Services, LLC is the largest Media Placement Agency in South Carolina, dedicated to helping clients effectively connect with their audiences through strategic advertising campaigns. By fostering relationships with media professionals at all levels, we ensure optimal implementation and media value for our clients. We are not just service providers; we are partners invested in creating meaningful connections between brands and their consumers. We pride ourselves on being a client-focused organization that prioritizes collaboration and impactful advertising solutions.

Role Description

This full-time position works on-site in Matthews, NC with one of our largest retail clients. The Social Media Marketing Specialist is responsible for creating, implementing, & analyzing effective social media marketing campaigns to deliver strong channel performance metrics as well as overall marketing campaign KPIs.

Primary Duties & Responsibilities:

Paid & Organic Content:

• Develop, execute & analyze social media campaigns in all social media channels within our client's social media plan, including but not limited to: Meta, Pinterest, TikTok, YouTube and X.
• Create, present and manage a social media editorial calendar by period.
• Schedule and publish content on native platforms and through scheduling tools.
• Organize and conduct meetings with the Creative Team to facilitate brainstorming, and creative solutions for social media content needs.
• Engage & grow followers and fans, building a strong online community of loyal super fans.
• Initiate, schedule and manage all social engagements into Workfront project management system.
• Manage outside content creator partnerships.
• Create or source required copy that accompanies posts and maintain client voice and tone brand guidelines.
• Partner with various departments for at event social engagements (Sports Marketing, Corporate Affairs, Grand Openings, Store Events and Local Marketing Events etc.).
• Capture photos and videos of promotional store activity and philanthropic events to share on social media and within the company.
• Collaborate with internal departments on social media requests and provide recommendations on social media support that fit the business objectives and role of channel KPIs.
• Ensure seamless coordination of assets and program details with the Shopper Marketing Team
• Setting goals, monitoring & reporting key performance indicators of all social media support, paid and organic.

Secondary Duties and Responsibilities

• Being available outside office hours to assist or address any issues that may arise, particularly in relation to crisis communications or social media errors.
• Monitor and initiate communications with the Customer Relations Department & appropriate internal contacts on any issues on all social media channels that can negatively impact the client's brand or result in poor customer service as perceived by shoppers.
• Assist in educating and training new team members and interns in paid social strategy, creation, recipe content & database, implementation, and reporting.
• Occasional evening, weekend, and holiday hours, as well as minimal travel, may be required.
• Transcribe content to website platform in compliance with client guidelines

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Minimum Associate's degree (A. A.) or equivalent from two-year college or technical school.

3-5 years experience in the marketing field is required.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.

Certificates and Licenses:

No certifications needed

Supervisory Responsibilities:

Oversee the work of third-party personnel.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl; talk or hear and taste or smell.