What are the responsibilities and job description for the Social Media Marketing Specialist position at Buonasera Media Services, LLC?
Social Media Specialist
Buonasera Media Services (BMS) is looking for a full-time Social Media Specialist dedicated to one of our clients — one of the Southeast’s leading regional grocery brands.
We’re looking for a social-first creative who can bring brand personality to life through advanced content creation, engaging copy, social media obsessed, and strong community management. If you know how to create scroll-stopping content, understand what makes people engage, and can confidently manage a brand’s social personality to life, we want to meet you.
What You’ll Do
🎥 Create & Produce Content
- Shoot and edit high-quality Reels, TikToks, Stories, and social-first video content.
- Create content optimized for both 9:16 vertical and 16:9 horizontal formats across social and digital channels.
- Concept, shoot, edit, and repurpose content across multiple platforms.
- Capture food, product, lifestyle, retail, and behind-the-scenes content.
✍️ Social Copy & Strategy
- Write engaging, platform-specific copy for Instagram, TikTok, Facebook, Pinterest, and YouTube.
- Execute against content pillars, campaigns, trends, and the overall content calendar.
- Translate brand messaging into authentic, social-first storytelling.
- Stay current on emerging social trends, formats, sounds, and platform behaviors.
💬 Community Management
- Monitor and manage comments, messages, mentions, and community conversations across social platforms.
- Respond to customers in a timely, helpful, and on-brand manner.
- Identify opportunities to engage with followers and build meaningful community relationships.
- Escalate customer concerns or sensitive issues appropriately.
- Surface recurring customer feedback, questions, and trends to the broader marketing team.
📊 Coordination & Performance
- Partner with the social and marketing team on content scheduling, influencer collaborations, campaigns, and reporting.
- Monitor content performance and use insights to inform future creative.
- Help maintain an organized content calendar and ensure deliverables meet deadlines.
- Coordinate content needs across internal teams, retail locations, and agency partners.
What You Bring
✔️ 1–3 years of experience creating content for brand social accounts
✔️ Strong video shooting, editing, and production skills
✔️ Advanced understanding of 9:16 and 16:9 video formats, framing, composition, pacing, and platform-specific best practices
✔️ Proficiency with CapCut, Adobe Premiere Pro, or similar editing software
✔️ Strong copywriting skills with the ability to adapt tone and messaging across platforms
✔️ Experience with community management and customer engagement
✔️ Familiarity with Hootsuite, Canva, Adobe Creative Suite, or similar tools
✔️ Strong understanding of Instagram, TikTok, Facebook, Pinterest, and YouTube
✔️ Comfortable working independently while collaborating with a fast-paced agency team
✔️ Grocery, retail, CPG, or consumer brand experience is a plus
The Ideal Candidate
You’re creative, organized, social-native, and highly adaptable. You understand that great social isn't just about creating content — it's about knowing the audience, starting conversations, responding to the community, and continuously improving based on what performs.
You can move comfortably from shooting and editing a Reel to responding to customer comments, writing a caption, identifying a trend, and coordinating tomorrow’s content.
Position Details
This is a full-time hybrid position. While the majority of work will be completed remotely, the candidate must be able to commute to the client’s corporate headquarters in Matthews, NC, as well as nearby retail store locations for content production and other on-site needs.