Creative Services Lead

The Creative Services Lead is responsible for developing high-quality visual assets that ensure consistent brand representation and elevate the firm’s visual identity. This role partners closely with Brand Marketing to shape and strengthen how our client is represented across the Americas through impactful and strategically aligned creative execution.

Key Responsibilities:

Brand & Creative Development

• Create, develop, and execute high-quality visual assets that deliver consistent and compelling brand representation across all platforms and channels
• Partner with Brand Marketing and key stakeholders to translate brand strategy into impactful creative concepts and deliverables
• Support the evolution of the firm’s visual identity through modern, on-brand marketing materials, templates, resource guides, fact sheets, and other branded collateral
• Identify opportunities to refresh and enhance brand imagery to keep creative expression current, engaging, and effective
• Balance creative innovation with business needs, delivering solutions that are visually engaging and strategically aligned

Brand Governance & Consistency

• Update, maintain, and apply brand guidelines to ensure visual consistency, quality, and accuracy across all materials
• Adhere to established brand standards while applying a creative and modern design perspective
• Ensure marketing collateral is thoughtfully structured and formatted, applying strong design principles that support clarity, readability, and brand consistency
• Build, curate, and maintain brand image libraries to support consistent brand expression, efficient asset usage, and strong visual governance
• Act as a trusted advisor on brand-related initiatives, leveraging industry expertise and best practices

Collaboration & Stakeholder Management

• Collaborate with internal teams and external partners to deliver creative assets aligned with business objectives and brand standards
• Ensure alignment and collaboration with global business partners across branding and marketing initiatives
• Partner cross-functionally to execute projects from concept through final delivery while maintaining timelines, priorities, and quality standards

Process Improvement & Workflow Management

• Create and manage workflows that support efficient creative development and execution
• Implement, document, and manage creative best practices while identifying and improving operational inefficiencies
• Oversee project timelines and ensure deliverables meet established quality expectations

Qualifications

• Strong understanding of corporate branding, particularly within B2B organizations
• Proven ability to develop impactful visual assets and marketing collateral
• Experience managing creative workflows from concept to execution
• Strong collaboration and stakeholder management skills
• Ability to maintain brand consistency while bringing a creative and strategic lens to projects
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment