What are the responsibilities and job description for the Digital Marketing Specialist position at Perpetual?
About Perpetual
Perpetual is an award winning product design and software development agency in NYC. We work on a variety of innovative and exciting projects, ranging from creative interactive front-end experiences to advanced scalable back-end and data systems. Our clients include several successful startups and innovative large corporations like Reuters, Elle Magazine, Car & Driver, Sonder, MIT, University of California and Adobe.
About the Role
We’re seeking a Digital Marketing Specialist who combines design, content, and digital strategy to elevate our B2B brand presence. You’ll design impactful visuals across our web presence, craft engaging content that connects with professional audiences, and manage our website updates to ensure a cohesive and high-performing digital experience. This role is ideal for a creative self-starter who enjoys taking ownership full digital marketing process, from concept and design to publishing and performance tracking.
Key Responsibilities
- Create new campaigns and ideas for our positioning: Come up with new ideas and positioning for our wide range of services
- Design and create marketing visuals in Figma: Social media graphics, infographics, case study layouts, and campaign visuals that align with brand identity.
- Develop and write marketing content: Social posts, newsletters, landing pages, and case studies that resonate with a B2B audience.
- Plan and maintain a content calendar across web, social, and email channels.
- Manage and update the company’s Webflow website: Build pages, optimize for SEO, and ensure strong UX.
- Lead social media strategy and execution, focusing on organic growth and engagement on LinkedIn and other relevant platforms.
- Track and analyze campaign performance using Webflow, GA4, and LinkedIn analytics, reporting insights and recommendations.
- Occasionally support light paid promotion for strategic campaigns.
- Stay current on B2B marketing trends, SEO updates, and design-driven storytelling techniques.
- Create whitepapers showcasing offerings and case studies
- Experience at a B2B company or a digital agency is an added plus
Qualifications
- 2–5 years of experience in digital marketing, content creation, or design, preferably in a B2B, SaaS, or creative tech setting.
- Proven ability to manage projects end-to-end from concept to execution
- Excellent written and verbal communication skills with a strong editorial sense.
- Organized, detail-oriented, and comfortable balancing multiple projects and priorities.
- Strong understanding of B2B audience dynamics, messaging tone, and professional engagement patterns.
Specific Skills
- Content Writing: Skilled in crafting concise, on-brand copy for digital campaigns and B2B storytelling.
- Figma: Proficient in designing digital assets, layouts, and visuals for social, email, and web.
- Webflow: Experience managing CMS collections, optimizing SEO, and building responsive pages.
- Analytics: Working knowledge of GA4, Webflow Analytics, and LinkedIn Insights.
- SEO: Understanding of keyword targeting, metadata, and organic optimization.
- Social Media: Experience managing and growing organic presence, especially on LinkedIn.
- Tools (Nice to Have): HubSpot, Mailchimp, or lightweight automation/AI content tools.
Benefits and Perks:
- Medical / Dental / Vision Insurance
- 401K Savings and Retirement Plan
- Emphasis on Work Life Balance : Set working hours and no weekend work
- Fitness Membership Discount
- Commuter Benefits (for NYC office employees)
- Health Savings Account
- Primary Healthcare (24/7 Primary Care)
- Health Advocacy (24/7 Employee Assistance Program to support mental health and a balanced lifestyle)
- Loft Space in Chelsea (NYC) with a startup vibe
- Collaborative, learning and fun culture
- Free office snacks and drinks
- Comped team outings and other celebrations
Salary Offered: $50K
Salary : $50,000