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Digital Marketing Specialist

Talution Group
Brooklyn, NY Contractor
POSTED ON 12/1/2025 CLOSED ON 1/31/2026

What are the responsibilities and job description for the Digital Marketing Specialist position at Talution Group?

Digital Marketing Specialist – Creator Collective & Affiliate (Maternity Cover) January 2026 – September 2026

Overview

A global marketplace is seeking a Digital Marketing Specialist to support its creator and affiliate programs. This role focuses on recruiting and onboarding creators and affiliates, driving engagement and performance, and supporting cross-channel marketing initiatives. You’ll also play a key role in sourcing creators for Paid Social content and maintaining a strong pipeline of high-performing user-generated content.

This role requires 3–5 years of experience in affiliate marketing, influencer marketing, and paid social, along with a strong understanding of attribution and program performance metrics.

Responsibilities

Creator Program (Direct)

  • Work with internal partners to identify insights that can be shared with creators
  • Test and validate performance of regional strategies ahead of global expansion
  • Align with Paid Social teams on content and creator strategy for international markets
  • Collaborate with agency partners to identify high-quality creator leads and test recruitment approaches
  • Use learnings from prior campaigns to scale creator recruitment globally
  • Join cross-functional meetings to stay connected to end-to-end marketing initiatives
  • Support multi-channel campaign alignment across in-house creator programs, external networks, and paid advertising
  • Partner with international teams to address market-specific needs
  • Manage high-touch creator outreach and recruitment

Creator Program (Indirect)

  • Identify and evaluate opportunities with external creator networks
  • Manage communications with creators across inboxes and internal channels
  • Track gift card redemptions, purchases, and overall fulfillment
  • Support incentive programs, placements, coupon code distribution, and promotional activities
  • Submit collateral requests to creative teams when needed
  • Maintain strong relationships with third-party creator networks

Affiliate Program

  • Source creator and partner content for use in Paid Social campaigns
  • Assist with contests, giveaways, and seasonal incentive programs

Analytics Legal

  • Coordinate with analytics and legal partners to prioritize needs, align on requirements, and maintain compliance

Email Marketing (Braze)

  • Lead monthly syncs with cross-functional partners to align on email calendar and content
  • Support audience and campaign setup within Braze
  • Review email previews and ensure accuracy before deployment

Paid Social Support

  • Source and cast creators for TikTok, Pinterest, YouTube, and Meta ad campaigns
  • Vet creators based on performance data, trends, and platform insights
  • Stay up-to-date with social trends, cultural moments, and viral content opportunities
  • Manage creator relationships from outreach to contracting and creative briefing
  • Align with Paid Social leads on content calendars and quarterly needs
  • Build creator relationships in international markets for upcoming expansion
  • Coordinate paid creator opportunities through internal tools
  • Support content sourcing and creator management to maintain a consistent pipeline for paid media

Hourly Wage Estimation for Digital Marketing Specialist in Brooklyn, NY
$38.00 to $47.00
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