Jr Marketing Manager

Jr. Marketing Manager (Strategic Growth & Brand Lead)

At Perennial Properties, we’re not just leasing apartments we’re creating lifestyle-driven communities and building brands that people want to be a part of. We’re looking for a high-performing Junior Level Marketing Manager who can elevate our brand, drive measurable results, and bring fresh, strategic thinking to every touchpoint.

This is not a “post and pray” role. We’re looking for someone who understands data, strategy, storytelling, and execution—and knows how to connect all four.

Why Perennial

At Perennial Properties, you’re not just leasing apartments—you’re creating experiences and helping people find a place to call home.

We are a boutique, owner-operated firm managing Class A communities in some of Atlanta’s most sought-after, BeltLine-connected neighborhoods—including Inman Park, West Midtown, and Old Fourth Ward—where our teams have direct access to leadership and the ability to truly make an impact. If you’re looking for a role where you can grow your career, earn strong income, and be part of a company that values both performance and culture—this is it.

We believe in working hard and playing harder, and we reward our team accordingly

About the Role

As our Marketing Manager, you will lead and execute marketing strategies across our portfolio, driving traffic, brand awareness, and leasing performance. You will work closely with leadership, on-site teams, and external partners to ensure our communities stand out in competitive markets.

This role is ideal for someone who is both creative and analytical, thrives in a fast-paced environment, and takes ownership of results.

What You’ll Do

• Work alongside the DPM to develop and execute full-funnel marketing strategies that drive qualified traffic and conversions


• Oversee and optimize all digital channels including ILS, social media, paid ads, and website performance 

• Analyze performance data (traffic, conversion, lease velocity) and adjust strategy accordingly 


• Partner with on-site teams to elevate property-level marketing and ensure brand consistency 


• Lead campaign planning for new lease-ups, stabilized assets, and underperforming communities 


• Manage and optimize relationships with marketing platforms and vendors (e.g., Zillow, Apartments.com, Google Ads) 


• Oversee content strategy including social media, photography, video, and brand storytelling 


• Identify opportunities to improve lead tracking, attribution, and ROI (UTMs, call tracking, etc.) 


• Support company-wide initiatives including events, brand campaigns, and internal marketing efforts 


• Stay ahead of industry trends and bring innovative ideas to continuously elevate our brand 


• Develop and implement regional marketing plans and strategies to drive traffic and increase occupancy rates

• Manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation


• Analyze market trends and competitor activities to identify opportunities for growth and improvement

• Manage marketing budgets and ensure cost-effective allocation of resources


• Manage processes for standard follow up for prospect and lead queue within CRM


• Coordinate with external vendors and agencies for marketing materials and services


• Conduct market research to understand resident needs and preferences

What We’re Looking For

• Proven experience in multifamily or real estate marketing with progressive performance and portfolio management


• Strong understanding of digital marketing, paid media, SEO, and analytics 


• Data-driven mindset with the ability to translate insights into action 


• High level of ownership, accountability, and follow-through 


• Creative thinker with a strong eye for branding and storytelling 


• Excellent communication skills and ability to collaborate across teams 


• Experience managing multiple properties, campaigns, or brands simultaneously 


• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience

What Sets You Apart (STAR Qualities)

• You think like an owner, not just a marketer 


• You don’t just report numbers you improve them 


• You bring ideas before problems 


• You are both strategic and hands-on 


• You understand how to balance brand performance 


• You move with urgency and operate with a high level of professionalism