What are the responsibilities and job description for the Director of Business Development position at PEG Staffing & Recruiting?
Director of Value-Add Sales
Location: Houston, TX (Direct Hire)
Overview
A growing industrial manufacturing organization is seeking a Director of Value-Add Sales to drive commercial growth across advanced metal processing capabilities. This is a high-impact leadership role focused on building strategy, expanding market presence, and converting technical capabilities into revenue.
You’ll sit at the intersection of sales, engineering, and operations—owning the go-to-market approach and turning complex metal solutions into clear customer value.
If you understand metals and can sell beyond the commodity, this is where you make your mark.
What You’ll Do
Commercial Strategy & Growth
- Own and execute the growth strategy for value-added services (roll forming, tubing, fabrication, stamping, assembly, etc.)
- Identify new market opportunities, customer needs, and competitive positioning
- Build and manage a strong multi-region sales pipeline
- Develop pricing strategies and margin targets aligned with operational capabilities
- Craft compelling value propositions for engineered metal solutions
Project Feasibility & Deal Execution
- Partner with engineering to evaluate feasibility, cost models, and technical scope
- Lead the commercial side of proposals—pricing, terms, and customer justification
- Drive customer presentations, ROI discussions, and negotiations
- Align sales input with capital planning and production timelines
Customer Engagement & Market Expansion
- Build relationships with OEMs, fabricators, and industrial customers
- Position the company as a strategic partner for engineered metal solutions
- Support plant tours, technical reviews, and customer visits
- Expand into new industries, applications, and product lines
Cross-Functional Leadership
- Collaborate closely with engineering, operations, and leadership
- Ensure alignment between customer needs and production capabilities
- Provide market insights, forecasts, and demand signals
- Partner with marketing on messaging and case studies
Team Leadership & Performance
- Lead and develop a team of value-add sales specialists (as the function grows)
- Establish KPIs for pipeline, conversion rates, and margin performance
- Drive disciplined CRM usage and forecasting processes
- Represent the sales function in strategic planning and business reviews
What You Bring
- Bachelor’s degree in Business, Engineering, or related field
- 5 years of experience in sales, business development, or commercial roles within metals or industrial manufacturing
- Strong understanding of roll forming, tubing, fabrication, and metal processing
- Experience building pricing models and selling engineered solutions
- Sharp financial acumen—comfortable with margins, ROI, and cost drivers
- Strong communication, negotiation, and presentation skills
- CRM proficiency and solid Microsoft Office skills
- Willingness to travel up to 50%