What are the responsibilities and job description for the Marketing Manager position at Passion?
MARKETING MANAGER
sixstepsrecords
OBJECTIVE
Support the sixstepsrecords team and artists by carrying out marketing and digital media strategy, tasks and coordination of projects in a consistent, accurate and timely manner. The Marketing Manager will lead ideation and execution across all facets of marketing — digital, experiential, and strategic partnerships — ensuring cohesive storytelling and impactful audience engagement for sixsteps artists. A positive, team-oriented, kingdom-minded individual who models initiative, service, and accuracy as they play a pivotal role on the team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Ideate and implement comprehensive marketing plans and campaigns that integrate digital, experiential, media and partnership strategies
- Oversee social media coordination for all sixsteps artists
- Consistently brainstorm, implement, and evaluate new ideas for fresh social media content
- Communicate with team and artists on schedule and upcoming relevant needs
- Liaise with Passion/Passion City Church Communications team for all marketing and communication efforts
- Coordinate with promoters and team for all tour and event marketing efforts, including both digital and on-the-ground activations
- Liaise with Capitol CMG digital team for all marketing and communication efforts
- Liaise with Passion/Passion City Church Communications team for all marketing and communication efforts
- Oversee all artist and label websites and social media platforms (SEO, analytics, updates)
- Manage email lists
- Research, design, and send emails for campaigns
- Regularly aggregate and send reports to team and artists (marketing social media reports etc)
- Initiate and implement interactive and experiential marketing strategies that deepen audience engagement
- Create and oversee ad campaigns across multiple platforms
- Collaborate cross-functionally to ensure consistent band messaging across all touchpoint
This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.
WORK SCHEDULE
Monday - Friday, 9a - 5p
SUPERVISORY RESPONSIBILITIES
Resident and contractors as needed
REPORTS TO
Director of Label Initiatives and Artist Management - sixstepsrecords
AN IDEAL INDIVIDUAL
Bachelor’s degree with marketing experience.
EXPECTATIONS
- Loves Jesus, the people of Passion City Church, the city of Atlanta and the world.
- Willingness to adapt and be flexible, while working above and beyond expectations.
- Acts as an advocate of the culture and vision of Passion.
- Low drama, high-momentum, high-capacity, positivity, over-comer, dreamer, creative-can-do-whatever-it-takes attitude.
- Willingness to serve under leadership and to communicate pertinent information to leadership in a timely manner.
- High level of initiative and ability to take a proactive approach to work.
- Performs job duties on time with excellence.
- Actively participates in the life of Passion City Church.