Social Media Coordinator

Location: Corporate Office

Position Type: Full-Time

Schedule: Monday – Friday, 8:00 AM – 5:00 PM

Reports To: VP of Marketing

Overtime: As Necessary

Travel: Occasional travel and weekend event coverage may be required

Supervises: None

Partners in Building is a leading custom home builder with operations across Texas and Tennessee. We are seeking a creative, organized, motivated, and results-driven Social Media Coordinator to join our marketing team. This position is responsible for coordinating social media content, advertising campaigns, analytics reporting, and event coverage across all company locations and brands.

The ideal candidate thrives in a fast-paced environment, is highly self-motivated, and can effectively manage multiple projects and deadlines while maintaining exceptional attention to detail. We are looking for a driven individual who is passionate about social media, content creation, brand awareness, and delivering measurable results.

Industry-specific training and ongoing support will be provided to help ensure success in the role. We offer competitive compensation, excellent benefits, training opportunities, and career growth within a dynamic and collaborative marketing team.

The Social Media Coordinator coordinates social media posts and advertising across all company platforms and locations. This role develops engaging content, monitors performance metrics, manages community engagement, and supports marketing initiatives through strategic social media execution. The position also attends special events, captures content, and assists with influencer and digital marketing campaigns.

• Works with Area Managers and Sales Counselors to coordinate content and social media initiatives.
• Collaborates with the Marketing Administrator and Graphic Designer for content creation and campaign support.
• Supports the VP of Marketing with campaign planning, scheduling, reporting, and analytics.

• Monitors Google, Meta, LinkedIn, Pinterest, and other social media platforms for performance data and industry trends.
• Responds to customer and prospect engagement through social media channels.
• Assists with influencer relationships and partnerships.

1. Execute a results-driven social media strategy that supports company goals and brand awareness.
2. Develop and curate engaging content across Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, YouTube, and emerging platforms.
3. Assist in the creation and editing of written, video, and photo content.
4. Attend company events, grand openings, model home showcases, community events, and special functions to capture and produce live social media content.
5. Maintain a consistent and unified brand voice across all social media channels.
6. Collaborate with the marketing team to develop and maintain a comprehensive social media content calendar.
7. Monitor social media channels for industry trends, competitor activity, and emerging opportunities.
8. Interact with followers and respond promptly to social media messages, comments, and inquiries.
9. Review analytics and prepare reports on key performance metrics, including engagement, website traffic, lead generation, retargeting efforts, online reviews, and customer feedback.
10. Assist in the development and execution of social media advertising and influencer marketing strategies.
11. Research audience preferences and identify current social media trends.
12. Design and schedule posts that generate interest and excitement around new communities, model homes, events, and company initiatives.
13. Stay current with platform updates and best practices to maximize effectiveness.
14. Train and assist team members in using social media effectively and consistently.
15. Develop optimal posting schedules based on audience behavior, website traffic, and engagement metrics.
16. Oversee the appearance and organization of social media accounts to ensure consistency and professionalism.
17. Recommend and implement innovative promotional campaigns, contests, and customer engagement opportunities.
18. Coordinate with sales and operations teams to highlight customer stories, home completions, company milestones, and community involvement.
19. Assist with reputation management by monitoring and responding to online reviews when appropriate.
20. Suggest new ways to attract prospective customers through promotions, contests, partnerships, and emerging social media trends.
21. Perform other duties as assigned.

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field preferred.
• Homebuilding or real estate experience is a plus but not required.
• Strong understanding of Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, YouTube, and emerging social platforms.
• Experience with social media scheduling, management, and analytics tools.
• Strong writing, editing, and proofreading skills.
• Photography and videography experience preferred.
• Experience creating and editing short-form video content including Reels, Stories, and TikTok-style content.
• Proficiency with Canva, Adobe Creative Suite, or similar creative software preferred.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-starter with a strong work ethic and ability to work independently.
• Highly motivated, driven individual with a results-oriented mindset.
• Strong sense of urgency, creativity, and problem-solving skills.
• Excellent interpersonal and communication skills.
• Valid driver's license and reliable transportation.
• Training will be provided for the right candidate with a strong work ethic, positive attitude, and willingness to learn.

• Competitive Salary
• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Time Off (PTO)
• Paid Holidays
• Life Insurance
• Professional Development Opportunities
• Ongoing Training and Career Development
• Career Growth Within a Respected and Established Company

• This is a full-time, in-office position.
• Occasional evening, weekend, and holiday event coverage may be required.
• Occasional travel between company locations and events may be required.
• Must be able to attend community events, grand openings, and company functions as needed.

• Partners in Building is actively seeking a talented Social Media Coordinator to join our growing team. If you are a driven, creative professional who thrives in a fast-paced environment and is passionate about social media, content creation, and helping build one of the premier custom home brands in the industry, we would love to hear from you.