What are the responsibilities and job description for the Digital Marketer position at Partify?
Employment Type: Full Time
Location: On Site in Warren, MI
Reports To: CEO and CTO
Role Overview
Partify Inc. is a fast growing e-commerce painted automotive parts company focused on building scalable, data driven operations. We are seeking a Digital Marketer to drive customer acquisition, retention, and brand growth across multiple digital channels as the company continues to scale.
This is a hands on role responsible for managing and optimizing paid advertising, email and SMS marketing, and social media presence across all major platforms. The ideal candidate is both analytical and creative, with a strong understanding of performance marketing and the ability to execute campaigns that generate measurable results.
You will work closely with leadership, operations, and engineering teams to align marketing strategies with business objectives, optimize customer journeys, and support revenue growth.
Key Responsibilities
Plan, execute, and optimize Google Ads campaigns, including Search, Display, and Shopping.
Manage and maintain Google Merchant Center, including product feed optimization, troubleshooting disapprovals, and improving product visibility.
Develop and execute email and SMS marketing campaigns, including promotional flows, lifecycle campaigns, and automation.
Build, manage, and grow social media presence across platforms including YouTube, Instagram, TikTok, and others.
Create and manage content strategies tailored to each platform (short-form video, reels, ads, etc.).
Analyze campaign performance across all channels and optimize for ROI, CAC, and conversion rates.
Conduct A/B testing on ads, landing pages, email campaigns, and creatives.
Collaborate with design and content teams to produce high-performing ad creatives and marketing assets.
Manage retargeting campaigns and customer segmentation strategies.
Optimize website funnels and landing pages to improve conversion rates.
Monitor trends in digital marketing, e-commerce, and social media to identify new growth opportunities.
Track and report on key marketing metrics, providing insights and recommendations to leadership.
Assist in building brand awareness and maintaining consistent brand messaging across all channels.
Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 2 - 4 years of experience in digital marketing.
Proven experience managing Google Ads and Google Merchant Center.
Experience with email and SMS marketing platforms (e.g., Klaviyo, Attentive, or similar).
Strong understanding of social media platforms, including YouTube, Instagram, and TikTok.
Experience with paid social advertising and content strategy.
Strong analytical skills and experience using tools such as Google Analytics.
Ability to manage multiple campaigns and projects in a fast paced environment.
Strong communication and problem solving skills.
Preferred Qualifications
Experience in e-commerce or direct-to-consumer (DTC) brands.
Familiarity with platforms such as Shopify or BigCommerce.
Experience with conversion rate optimization (CRO) and funnel building.
Basic knowledge of SEO and content marketing strategies.
Experience working in high growth startups or scaling companies.
Familiarity with marketing automation and customer segmentation strategies.
Why Join Partify
Partify is building the future of painted automotive parts. Our team focuses on operational efficiency, data driven decision making, and scalable systems that support rapid growth.
This role offers the opportunity to directly impact revenue growth and customer acquisition through high impact marketing initiatives. You will work closely with leadership to build and scale a modern digital marketing engine.
We Offer
Competitive salary.
HMO medical plans.
Dental and vision coverage.
401(k) with company match.
Paid holidays and sick time.
Employee discounts.
Please Note: Partify Inc. is unable to sponsor employment visas at this time.