Merchandising Go-to-Market Lead

Overview

We’re looking for a Merchandising Go-to-Market Lead to own storytelling, positioning, and launch strategies that connect our products with customers in compelling and conversion-driven ways.

Reporting directly to the Chief Product Officer, this role partners closely with Merchandising, Design, Marketing, and Creative. You’ll explore and leverage AI-powered tools to accelerate content creation and deliver messaging across multiple channels quickly and effectively — ensuring we connect with customers in a meaningful way. In this role, you’ll translate product strategy into compelling customer-facing narratives that bring PACT’s products and purpose to life.

About Us

Have you met Earth’s Favorite™ Clothing Company? 

Hi, we’re Pact (glad to meet you). Founded in 2009, Pact is Earth’s Favorite™ Clothing Company. We make super cute and cozy clothing for women and men, plus bedding and bath. Everything at Pact is made with Organic Cotton and we partner with Fair Trade Certified™ Factories. For more information, visit wearpact.com.

Learn more at https://wearpact.com/about

Location/Reporting

• Location: Boulder Office
• Reports to: Chief Product Officer 

• Develop clear, compelling value propositions and messaging for seasonal collections and hero products.
• Translate fabric, fit, and function details into simple, inspiring consumer language.
• Build seasonal narratives that elevate PACT’s sustainability commitments and connect emotionally with our customers.

• Lead seasonal launch planning in partnership with the Merchant, aligning storytelling with business priorities and buy strategies.
• Create launch toolkits for Marketing, Paid Media, Site Merchandising, and Creative teams — including naming conventions, messaging hierarchy, and key benefits.
• Ensure messaging is consistent, conversion-focused, and channel-ready across all consumer touchpoints.

• Explore and leverage AI-powered content tools to:
• Draft and iterate product copy, site descriptions, email subject lines, and ad messaging.
• Test variations and optimize messaging based on engagement and conversion data.
• Scale content creation while maintaining PACT’s brand voice and storytelling standards.

• Partner closely with the Women’s Merchant on launch sequencing, hero product priorities, and promotional strategies.
• Collaborate with Design and Product Development to deeply understand the story behind every product.
• Work hand-in-hand with Marketing, Creative, and Paid Media teams to deliver cohesive, on-brand campaigns.

• Monitor customer feedback, competitive messaging, and product performance to refine positioning.
• Use insights and analytics to continually optimize storytelling for engagement and conversion impact.

• 7–10 years in product marketing, merchandising strategy, or brand storytelling, within DTC apparel.
• Exceptional writing and messaging skills — able to turn product details into compelling, conversion-driven stories.
• Comfortable exploring and leveraging AI-powered tools to accelerate content development and scale messaging effectively.
• Highly collaborative and adept at working across Product, Merchandising, Marketing, and Creative teams.
• Highly consumer & market centric: and closely follow the competitive landscape
• Excited about sustainability and passionate about shaping the future of apparel.

Salary: 

• $130-150k 15% bonus; this is a good-faith estimate; actual compensation will be commensurate with experience

Apply here: https://forms.gle/KB6NDf8TyUaVwBc67