Director, Marketing Communications - 196394

The Director of Marketing Communications leads and executes integrated marketing and communications strategies for the Dyson College of Arts and Sciences at Pace University in support of institutional reputation, academic distinction, and strategic priorities. Reporting to the Assistant Vice President for Academic Marketing Communications, with a dotted line to the Dean of Dyson College, the Director serves as the primary marketing and communications partner to the dean and college leadership, providing strategic counsel and day-to-day execution across channels.

This role translates Dyson College’s academic vision, interdisciplinary strengths, and scholarly priorities into actionable marketing and communications plans that align with university-wide brand standards, messaging, and reputational objectives. The Director collaborates closely with University Relations (UR) functional teams—including design, web strategy, social media, marketing, brand experience, and public affairs—to ensure high-quality, consistent, and effective outcomes that elevate the visibility and impact of the liberal arts and sciences at Pace.

Position Duties

• Partner with the Dean and Dyson College leadership to develop and implement an annual strategic marketing and communications plan aligned with university priorities and Dyson’s academic and reputational goals. Serve as a strategic advisor to the Dean on marketing and communications opportunities, risks, and emerging trends relevant to the liberal arts and sciences.
• Contribute to college- and university-level initiatives related to academic reputation, rankings, research visibility, faculty scholarship, student success, and program differentiation across the arts, humanities, social sciences, and natural sciences.
• Oversee the planning, development, and execution of integrated marketing and communications initiatives across digital, print, web, social media, email, events, and earned media. Project-manage and collaborate with UR functional teams to scope projects, manage timelines, and prioritize resources in accordance with established service-level agreements. Track and report progress against marketing and communications goals, KPIs, and timelines to the AVP and Dyson College leadership.
• Ensure consistent application of Pace University’s brand, voice, and messaging standards while reflecting Dyson College’s distinctive intellectual identity and academic breadth.
• Guide the development of compelling content that highlights Dyson College’s academic excellence, faculty research and creative activity, student outcomes, experiential learning, and alumni impact.
• Identify and develop opportunities for faculty thought leadership, expert commentary, and media placement.
• Ensure accuracy, quality, and consistency of Dyson College messaging across all platforms.
• Lead internal and executive communications for Dyson College, serving as a strategic advisor and principal writer for the Dean. Develop and deliver clear, timely, and consistent messaging to faculty and staff that supports college priorities, shared governance, and institutional alignment. Draft executive communications, presentations, and talking points, and advise on messaging and event programming for sensitive or high-impact issues.
• Ensure alignment of college-level internal communications with university-wide messaging and standards.
• Maintain strong working relationships with faculty, administrators, and staff across Dyson College departments and throughout its campuses in New York City and Pleasantville.
• Act as the primary liaison between Dyson College and enrollment, philanthropic, and alumni affairs marketing teams.
• Contribute to the planning of events, lectures, symposia, and commencement activities.
• Model best practices in higher education, marketing and communications, with particular attention to the liberal arts and sciences, and stay current on industry trends and innovations. Participate in professional development and contribute to a culture of collaboration, accountability, and continuous improvement.
• Performs other such duties as may be assigned from time to time.

Position Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field. Master’s degree in a related field.
• At least seven years of progressive experience in marketing, communications, or related fields; higher education experience is strongly preferred.
• Demonstrated ability to develop and execute strategic marketing and communications plans.
• Experience working with senior leadership and diverse academic stakeholders.
• Experience in a complex, matrixed organization, preferred.
• Familiarity with higher education reputational drivers, rankings, faculty scholarship, and academic brand positioning, particularly within the liberal arts and sciences, preferred
• Strong project management, writing, and editorial skills.

Work Hours

Monday through Friday, 9:00 a.m.–5:00 p.m., with additional hours as needed.

About the Institution

Ranked in the top 9% of private US colleges that provide the best return on tuition investment, Pace University transforms the lives of its diverse students—academically, professionally, and socioeconomically. Currently, the University enrolls more than 13,000 students in more than 150 bachelor’s, master’s, and doctoral programs. Pace University is at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, Pace University empowers its students and positively impacts its communities.

Benefits Offered

Pace University provides a competitive benefit program designed to offer the following:

• Medical, vision and dental insurance for preventive care or diagnostic and surgical procedures as well as an incentivized medical plan waiver option for those who choose not to participate (FT Employees).
• Income protection in the event an employee is not actively at work, due to illness (FT Employees).
• 403B investment opportunity to save toward financial security in retirement (PT and FT Employees).
• Programs and services that assist in balancing work and personal life (PT and FT Employees).
• Educational opportunities for the employee and eligible members of their family to pursue a degree at Pace or another higher education institution (PT and FT Employees).
• Opportunity for faculty and staff to participate in Pace’s award-winning health and wellness program, Pace Yourself to Wellness, which is designed to inspire employees to engage in healthy habits while optimizing health care resources (PT and FT Employees).
• Discount purchase plans for everything from entertainment, shopping and travel (PT and FT Employees).

AA/EEO Statement

Pace University is committed to achieving full equal opportunity in all aspects of University life. Pursuant to this commitment, the University does not discriminate on the basis of actual or perceived sex, gender or gender identity; race; color; national origin; religion; creed; age; disability; citizenship; marital or domestic partnership status; sexual orientation or affectional status; genetic predisposition or carrier status; military or veteran status; status as a victim of domestic violence, sex offenses or stalking; or any other characteristic protected by law federal, state or local law, rule or regulation.

Annual Security Report Notice

Pace is committed to ensuring the safety and security of the students, faculty, staff and visitors to the University. In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University’s Safety and Security department publishes an Annual Security and Fire Safety Report, which can be accessed here. The report contains information on security policies as well as crime and fire statistics for the University.