Paid Search and Shopping Specialist

Who We Are

o5 group is an industry leader in global fashion & apparel design with 40 years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA - a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, infant toddler; we specialize in denim, outerwear, activewear, loungewear/sleepwear, trusted by top retailers.

About the Role

The Paid Search & Shopping Specialist reports to the Senior Manager of Performance Marketing and is responsible for the hands-on management, optimization, and growth of paid search and shopping programs for the DTC business. This role focuses on Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max-style solutions, with accountability for driving efficient customer acquisition and revenue growth.

The ideal candidate is highly analytical, execution-focused, and experienced in scaling paid search and shopping campaigns within an ecommerce or DTC environment.

How You’ll Contribute

• Manage day-to-day execution and optimization of paid search and shopping campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, and Brand/Non-Brand programs.
• Own keyword research, query mining, account structure, bidding strategies, and budget pacing to drive efficient growth.
• Build, optimize, and maintain product feeds for Google Merchant Center and Microsoft Merchant Center.
• Monitor performance daily and adjust bids, budgets, targeting, and structure to improve ROAS, CAC, CPA, and revenue.
• Analyze search term reports, product-level performance, and audience signals to identify optimization opportunities.
• Execute ongoing testing across ad copy, extensions, landing pages, bidding strategies, and automation configurations.
• Identify opportunities to scale high-performing categories, products, and seasonal promotions.
• Track, analyze, and report on paid search and shopping performance, highlighting trends and insights.
• Partner with analytics teams to ensure accurate tracking, conversion measurement, and attribution.
• Use performance insights to inform budget allocation, forecasting, and channel optimization.
• Work closely with Ecommerce, Merchandising, and Creative teams to align campaigns with launches and inventory priorities.
• Collaborate with SEO and organic search teams to maximize overall search coverage.
• Stay current on platform updates, betas, and best practices across Google and Microsoft Ads.
• Test new features, formats, and automation tools to drive incremental performance.

What You Bring to the Team

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5 years of hands-on experience managing paid search and shopping campaigns in a DTC or ecommerce environment.
• Proven experience with Google Ads and Microsoft Ads, including Search and Shopping.
• Hands-on experience managing Google Merchant Center and Microsoft Merchant Center product feeds.
• Experience in apparel, lifestyle, multi-brand, multi-gender brands is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Google Ads, Microsoft Ads, Merchant Center platforms, and Google Analytics (GA4 preferred).
• Strong understanding of DTC performance metrics including ROAS, CAC, CPA, and revenue.
• High attention to detail with strong organizational and time management skills.
• Effective communicator with the ability to collaborate cross-functionally.

Why Join o5 group

• Medical, Dental, and Vision coverage.
• 401(k) company-paid life insurance.
• Paid Time Off (PTO) company holidays.
• Commuter benefits.
• Hybrid/flexible schedule.
• Family-oriented culture.
• Responsibility & Sustainability across economic, social, and environmental impact.