Marketing Manager (3 months contract)

Are you a dynamic and innovative marketing professional looking to make a significant impact in the fast-casual restaurant industry? We’re seeking a passionate Marketing Manager in Miami, Florida for a 3-month contract to drive our brand’s growth and success! As a rapidly expanding franchise originally established in Canada, we're committed to bringing the essence of Mediterranean cuisine to customers across North America while maintaining our roots and giving back to the community.

About the Role

As our Marketing Manager, you will lead the development and execution of marketing strategies to elevate our brand, support our franchisees, and fuel business growth. You'll collaborate with senior management to create innovative campaigns, manage marketing budgets, and analyze performance metrics. A key aspect of your role will be managing our social media presence and engaging with our audience.

Key Responsibilities

• Create and execute comprehensive marketing plans to drive brand awareness, franchisee engagement, and customer acquisition.
• Design and manage marketing campaigns across digital, social media, print, and event channels.
• Oversee and optimize our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others; develop content calendars, create engaging posts, and manage follower interactions.
• Ensure consistency of brand messaging and visual identity across all marketing materials and platforms.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Provide marketing support and resources to franchisees, including promotional materials, training, and best practice sharing.
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources and tracking expenditures.
• Monitor and analyze the performance of marketing initiatives, providing regular reports and insights to optimize strategies.
• Work closely with cross-functional teams, including sales, operations, and design, to ensure alignment and successful execution of marketing initiatives.
• Plan and coordinate promotional events, trade shows, and franchisee meetings to enhance brand presence and engagement.
• Develop local marketing campaigns through travel.
• Assist in growing the marketing team to support the brand’s future expansion.
• Perform ad hoc tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Marketing Manager or similar role, preferably in franchising or QSR.
• Strong understanding of marketing principles, digital marketing, and social media platforms.
• Experience managing social media accounts and creating engaging content.
• Excellent communication, writing, and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media management tools, Adobe Creative Suite).
• Creative thinking with strong problem-solving skills.
• Knowledge of franchising and experience with franchise systems is an asset.

Additional Information

• Contract Length: Contract Length: This is a 3-month contract position with the possibility of renewal based on performance and operational requirements.
• Salary commensurate with skills, knowledge, and experience.

If you're ready to take on a challenging yet rewarding role and be part of our journey to culinary excellence, we want to hear from you! Apply now to join our innovative team and make your mark in the fast-paced world of fast-casual dining.

We thank all applicants for their interest; however, due to high volumes, only those selected for an interview will be contacted. No phone calls or agencies, please.

We provide accommodations on request throughout the recruitment, selection, and assessment process for applicants with disabilities. Please inform our Human Resources department of the accommodations you require to ensure your full participation.

Salary commensurate with skills, knowledge & experience.

Ready to take on this exciting challenge and make a mark in the franchising world? Apply now and become a vital part of our dynamic team!