Senior Growth Manager

Senior Growth Manager

About the Role

Orion Sleep is a sleep-health company built around a two-stage model: customers start with an at-home sleep disruption test, consult with a sleep advisor, and move into a personalized hardware and software system. The product is premium. The mission is real. And the marketing function needs to be exceptional across the full funnel to make it work.

We're hiring a Senior Growth Manager who can own marketing end-to-end. You'll report directly to the VP of Growth and be working on performance across every acquisition channel, the lifecycle programs that move someone from a $100 sleep test to a $2,500 system, and support the creative work that makes both possible.

This is not a strategic oversight role. You'll be in the tools daily, capable of pulling dashboards, actioning campaigns, writing copy, building flows, shipping creative, and you'll be apart of what we test next and why. Acquisition and lifecycle are equally important. We need someone who has genuinely owned both, not one with the other as a footnote.

If you've spent the last few years inside a D2C brand, you know what this looks like.

This role is 5 days a week in our SoHo office, New York City

What You'll Own

Growth Performance

• Full-funnel performance: CAC and channel contribution across paid and organic
• The marketing dashboard: Own it, and present the narrative behind the numbers
• Testing roadmap: what we're running, what we're learning, and what we're doing about it

Acquisition

• Paid social and paid search — Meta, Google, Youtube, Tiktok are the primary levers today
• Emerging paid channels, organic, SEO, referral, and affiliate, loyalty
• Creative strategy: brief, iterate, and ship, you don't need a creative team behind you to get things done

Lifecycle

• Email and SMS end-to-end: welcome, onboarding, pre-purchase education, post-purchase, win-back
• Segmentation, personalization, and the event architecture that makes it work
• You own copy, design, and flow logic — this is not a role where you hand off to a separate team

Cross-Functional

• Partner with product, sales, ops, and CX to close gaps in the customer experience
• Translate growth strategy into a prioritized marketing roadmap, and the roadmap into shipped work

What We're Looking For

• 4 years of growth or marketing experience with meaningful in-house time at a D2C brand
• Genuine generalist: you've personally owned both acquisition and lifecycle, not one with the other listed on a resume
• Strong analytical foundation: You should be comfortable in the data)
• Strong copy and design skills: You can write the email, build or brief the creative, and ship it without waiting on someone else
• Fluent in AI tools: We've built our own AI tooling in-house, and we hire people who are already thinking this way
• A track record of measurable impact you can walk through specifically: CAC improvements, conversion lifts, lifecycle revenue contribution, not just "grew email revenue 40%"
• Bias for shipping over planning. We move fast and the work shows up in the numbers weekly

Nice to Haves

• Experience with Triple Whale or similar MTA platforms
• Hands-on in Figma
• Background scaling a D2C brand through a meaningful inflection point — Series A to B range, or a significant channel expansion