What are the responsibilities and job description for the Growth Marketing Lead position at onshore?
Why This Role Exists
Marketing at Onshore is building the systems that will define the next phase of growth. Not a collection of disconnected campaigns. A real demand engine.
This is the first dedicated growth hire, reporting directly to the Head of Marketing. You'll own demand generation end-to-end: setting direction, building systems, and driving execution across paid, content, and campaign architecture.
You won’t be doing it alone. You’ll work closely with the Head of Marketing, Sales, Client Success, and agency partners.
What You'll Own
- Build a repeatable content engine, from ideation to distribution, that compounds over time
- Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
- Develop campaign architecture that connects audience segmentation, creative, and landing experiences
- Improve conversion across the lead to meeting to SQL funnel
- Document a GTM playbook that can extend to new verticals and products as we grow
What Success Looks Like at 12 Months
- A demand engine that runs predictably, not just campaign to campaign
- Measurable improvement in cost per qualified opportunity
- Clear vertical positioning that shows up consistently across channels
- A GTM framework documented well enough to hand off or replicate
Who You Are
- 5 to 8 years in growth or marketing, ideally with some experience in a lean B2B environment
- You've owned a demand gen function before, not just contributed to one
- Comfortable across paid, content, and campaign operations without needing a specialist for every task
- Strong with data: you form hypotheses, test them, and know what the numbers are telling you
- Fluent with modern marketing tools and AI-assisted workflows; you find ways to do more with less
- Strong creative instincts and narrative clarity
- Revenue-oriented: you care about pipeline, not just impressions
- High agency, low ego
What to Expect
- You'll report to the Head of Marketing; this is a true strategic partnership, not a hand-off model
- You'll work closely with our paid media agency on day-to-day execution
- Individual contributor role today, with a realistic path to building a small team as we scale
Life at Onshore
Compensation
We offer competitive compensation aligned with impact. The base salary for this role ranges from $160,000 – $180,000.
Benefits
- Medical, dental, and vision coverage
- FSA and HSA options
- Paid parental leave
- Unlimited PTO. Take the time you need to reset and do your best work.
How we work
We’re building in person in New York City. In the office Monday through Thursday and remote on Friday. The team moves quickly, works closely, and holds a high bar for execution. You’ll be surrounded by people who care deeply about what they’re building and expect the same.
Why Onshore
Onshore is a technology company that is transforming the tax consulting industry. Companies spend months chasing documentation, risk audits, or leave meaningful tax incentives unclaimed.
We’ve built a new approach that combines AI with human expertise to identify, validate, and defend tax positions with real evidence.
If you want to work on real problems, own meaningful outcomes, and collaborate with great people, you’ll do well here.
Salary : $160,000 - $180,000