In-person Growth Marketing Lead

Location: New York City, NY

Salary: $80-115k | 0.01%-0.05% Equity

About Wally

We’re Wally, a fast-growing start-up building the future of dental care — giving the power back to patients and clinicians. We are uprooting the dental industry with innovative Swiss technology, unlimited cleanings and whitening, and affordable memberships. The result: No more getting drilled by a dentist again.

We're expanding rapidly through key real-estate partnerships, scaling from 8 to 100 locations over the next 18 months. Member growth is the engine behind that scale — and this role is at the center of it.

The Role

We're looking for a scrappy, high-energy growth marketer who thrives IRL. You won't be running ads from a laptop — you'll be out in the world, showing up in our physical spaces, building relationships with real-estate partners, and turning foot traffic into loyal Wally members.

This is a ground-floor opportunity to own and build our in-person growth playbook from scratch. As we scale, so will your scope, your team, and your impact.

What You’ll Do

Drive Local Member Acquisition

• Execute grassroots and experiential marketing activations in and around Wally studio locations
• Build and manage relationships with co-working spaces, local businesses, and community partners to generate referral traffic
• Capture demand in new markets pre- and post-launch, converting curious passersby into booked members

Own the IRL Playbook

• Develop repeatable, scalable processes for in-person marketing that can be rolled out to 100 locations across different cities.
• Test new acquisition channels (pop-ups, events, partnerships, street-level campaigns) and document what works
• Collaborate with the engineering team to co-create tools and workflows that help field marketing scale efficiently

Be the Face of Wally in the Market

• Serve as a brand ambassador — warm, knowledgeable, and energizing to interact with
• Handle front-line member interactions, filling last-minute appointment slots and turning fence-sitters into converts
• Collect real-world feedback and surface insights to the Product, Marketing, and Clinical Operations teams

Collaborate Cross-Functionally

• Partner with Studio Operations and Clinical teams to align marketing activity with location readiness and capacity
• Work closely with the Head of Growth, Content and Community Coordinator, and CEO to prioritize markets and fine-tune the growth strategy
  

Who You Are

• 2–4 years of experience in growth marketing, field marketing, brand ambassador programs, or a related role
• You've marketed in the real world — events, retail, pop-ups, community outreach — not just behind a screen
• Comfortable in a startup environment: you figure things out, move fast, and don't wait to be told what to do
• Natural people person — you light up a room, make strangers feel like regulars, and know how to close
• Data-curious: you track what you try, learn from it, and iterate
• Experience in D2C, hospitality, fitness, wellness, or consumer health is a plus
• Willing and able to be physically present in key markets (NYC) on a regular basis

What We Offer

• Competitive salary equity in a high-growth startup
• Health insurance
• Direct mentorship from our Head of Growth and CEO
• A front-row seat to scaling a consumer brand from the ground up
• Real ownership — your work will directly shape how Wally grows
• Fast-growing start-up with opportunities for professional growth and development as we expand

How to Apply

Submit your application on LinkedIn, then email your resume to BOTH adam@hiwally.co and tyler@hiwally.co with a quick note about why you're excited to help us build the future of dental care.