Senior Vice President

As Head of Communications Design for Amgen, you will lead one of our most important and sophisticated pharmaceutical client portfolios, overseeing an integrated DTC and HCP planning ecosystem that connects patient and physician engagement into a single, cohesive approach.

This role sits at the center of strategy, planning, and activation and is responsible for shaping how communications design (integrated media planning) drives business outcomes across a portfolio that demands both scale and precision. You will lead a team of 50 planners and specialists, guiding them to deliver high-quality, insight-driven media plans that reflect the nuances of patient journeys, HCP decision-making, and the regulatory realities of pharmaceutical marketing.

You are a senior leader with presence and someone who can build trust quickly with Amgen stakeholders, influence across disciplines, and translate complex data, technology, and channel strategies into clear, actionable direction. You bring a point of view on where pharma marketing is going, and you know how to operationalize that vision across large teams and real client work.

At your core, you are both a builder and an operator and familiar with driving adoption of new ways of working, embedding data and technology into everyday planning, and creating more efficient, connected processes that improve how we go to market across both patient and physician audiences.

Just as important, you are someone people want to work with. You are comfortable moving between executive conversations and day-to-day problem solving, willing to roll up your sleeves when needed, and committed to building a collaborative environment where teams, partners, and clients can do their best work.

WHAT YOU’LL LEAD

Client Leadership & Influence

• Serve as the most senior Communications Design lead across Amgen’s DTC and HCP business
• Build and maintain strong, trusted relationships with senior client stakeholders across marketing, brand, and analytics
• Lead teams to shape integrated patient and physician media strategies that align to brand goals, lifecycle stages, and market dynamics
• Turn complex, regulated pharma data and targeting strategies into clear, actionable direction.

Team & Organizational Leadership

• Lead, mentor, and develop a team of 50 across DTC and HCP planning
• Create a high-performing, collaborative culture that encourages both accountability and growth
• Drive clarity in roles, responsibilities, and ways of working across Communications Design, Partnerships, Analytics, and Strategy

Driving Modern Planning (Data, Tech, and Process)

• Lead adoption of new tools, data sources, and planning approaches (e.g., Omni platform and operating systems, next best action/engagement models, audience-first planning, advanced segmentation, AI-enabled planning workflows)
• Build more efficient, scalable processes that improve how plans are developed, optimized, and measured
• Ensure consistency in how patient and HCP audiences are defined, activated, and measured across brands

Integrated DTC HCP Strategy

• Connect patient and physician journeys into a unified communications approach, ensuring media plans reflect how influence flows across both audiences
• Balance reach and precision—leveraging endemic, point-of-care, digital, and broad-reach channels appropriately
• Bring a strong POV on how media can drive behavior change across both consumer, patient and professional audiences

Operational Excellence

• Oversee the quality and consistency of all communications design output across the account
• Ensure plans are grounded in data, aligned to performance expectations, and executable in-market
• Partner closely with buying, analytics, and client teams to ensure seamless execution and optimization

WHAT SUCCESS LOOKS LIKE

• Amgen sees Communications Design as a strategic driver of business growth—not just a planning function translating to higher TRR and other client satisfaction scoring
• Teams are aligned, motivated, and operating with clear, modern ways of working measured by team sentiment and morale
• Patient and HCP planning are fully integrated, with consistent audience frameworks and measurement approaches measured by case studies and business metrics
• Data and technology are embedded into everyday planning—not layered on measured by gained efficiencies in time value or reduce processing time of large volume and ongoing outputs
• The work is high-quality, efficient, and increasingly differentiated in the market measured by TRR and other client satisfaction scoring

WHO YOU ARE

• 15 years in media / communications planning, with deep experience in pharma (DTC and HCP)
• Proven leader of large, complex teams (40–50 people)
• Strong client presence with the ability to influence senior stakeholders
• Experience integrating data, technology, and new planning approaches into real workflows
• Comfortable operating at both a strategic and hands-on level
• Collaborative, pragmatic, and solutions-oriented—someone teams trust and want to work with