Senior Vice President, Strategy

The Senior Vice President (SVP) Head of Strategy for a leading insurance advertiser will lead the development and execution of innovative brand strategies, driving growth and cultural impact, across all Omnicom agencies and disciplines on behalf of the client. This position requires expertise in media and communications strategy development and influencer marketing, to craft holistic strategies that align with business goals while creating meaningful consumer engagement. An understanding of how creative strategies are developed and how to contribute to them is crucial. This person will lead media and comms strategy on the business and work collaboratively to develop strategic platforms that inspire and inform media, creative, and cultural opportunities.

As a senior leader, the leader will spearhead the strategic direction for all client business units, ensuring that all strategic platforms create lasting cultural impact beyond singular media moments. This role demands the ability to translate audience and cultural insights into actionable strategies that power meaningful media ideas, drive brand equity, and generate real business impact.

KEY RESPONSIBILIITIES:

• Develop and oversee comprehensive communications strategies that align with business objectives, ensuring strategic consistency across all consumer touchpoints across all channels - digital, traditional, and experiential.
• Provide senior strategic interpretation of MMM, channel performance, TI trends, and market dynamics.
• Partner with Business & Growth Strategy & Analytics to align media investment decisions to PAS thresholds, CLV indicators, and growth priorities
• Lead quarterly performance strategy planning at the enterprise and LOB level, with flexibility to address state-specific or rapid-response needs.
• Advise on innovation, emerging platforms, and first-market testing opportunities
• Lead the creation of strategic platforms that inspire media and communications design processes, leveraging cultural and audience insights to shape how a brand will behave and lead within culture.
• Partner with cross-functional teams, including Client Counsel, Communications Design, and media partnerships, to inspire the creation of culturally led brand experiences.
• Lead strategy development with a focus on consumer engagement, cultural insights, and actionable recommendations.
• Identify and drive new cultural opportunities (audiences or spaces) that exceed business goals.
• Lead collaboration with creative, cultural, and media partners to shape how brands behave within culture and maintain strategic ownership from planning through execution.
• Serve as a strategic advisor to client leadership, identifying opportunities to elevate the brand’s cultural presence and market positioning.
• Build and manage relationships with key stakeholders, providing thought leadership and insights into market trends and opportunities.
• Lead and mentor a diverse team of strategists, analysts, and creative experts, fostering a culture of innovation, collaboration, and excellence.
• Manage senior stakeholder relationships and provide direction for over-arching strategy across all business units.
• Drive continuous improvement in strategic thinking, ensuring high-quality output from the teams that is creative, culturally relevant, and data driven.
• Leverage both quantitative and qualitative research to ensure strategies are rooted in data and cultural understanding.

DESIRED SKILLS & EXPERIENCE:

• Deep experience developing media and communication strategies that leverage cultural insights and drive significant brand impact – at advertising agencies or marketers.
• Curiosity around insights and audience data, and the ability to synthesize data and cultural trends into actionable strategic recommendations.
• Expertise in developing positive client relationships, delivering award-winning strategic work, and elevating the agency’s profile with key clients.
• Ability to identify and pitch strategic growth opportunities, offering thought leadership on new trends, media habits, and product development opportunities.
• Demonstrated success leading high-performing, cross-functional teams; proven ability to inspire teams and foster collaboration across departments, agencies, and clients.
• Experience managing relationships with C-level stakeholders and presenting confidently on a range of strategic topics.
• Exceptional communication and presentation skills.
• Passion for creative thinking and the ability to produce award-winning, industry-leading and innovative strategic communications.