Director, Creator Activation

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

The Director, Creator Activation is a centralized role tasked with driving Influencer activation within OMG’s dedicated managed service product, Creo. The core responsibility of the role is leading activation of client/agency influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Creo team proposed plans. The role will serve all OMG agencies across the organization, working in symphony with client paid social teams to execute paid amplification of Creator campaigns.

Responsibilities

Influencer Activation:

• Lead influencer activation for Creo clients, including creator agreements, platform management and activation process and procedures from campaign kickoff to completion
• Responsible for executional excellence across all Creo activations, limited but not limited to creator onboarding, content ideation and delivery, reporting and live client escalation
• Curation, outreach, compensation negotiation, and management of content development/feedback and deployment
• Leverage OMG Influencer tech platform for influencer discovery, talent vetting, client content review and ongoing performance benchmarks
• Provide input to help guide the OMG Influencer platform roadmap based on client and OMG needs
  
  

Practice Excellence

• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Develop thought leadership pieces & case studies to increase adoption and authority of Creo within the OMG ecosystem
• Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and performance guarantees
  
  

Team Management

• Manage a team of at least 3 Supervisors, Sr. Specialists, and Specialists, and ensuring their professional growth within Creo
• Helping shape Creator Activation operations, providing tactical resources for team development
• Drive hiring and team growth
  
  

Required Skills

• In-depth understanding and mastery of Influencer operations, Creator compensation, ability to ensure activation excellence and scalable best practices
• Strong relationships with Influencer community space, including Creators and talent managers
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner
  
  

Qualifications

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 6-8 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Experience working on client business in a variety of industries
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000—$215,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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