Associate Director, Programmatic

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Associate Director – Activations

This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients. The Associate Director of Activation Strategy, Outcomes is expected to have a strong working knowledge of the media space - programmatic, social and search. This role will also frequently meet with client teams and clients to present capabilities, manage expectations, and sell capabilities

Responsibilities

• Liaison in between client teams and external partners to deliver on outcomes for clients
• Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
• Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
• Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
• Accountable for planning team work including QAing budgets and media math as relevant
• Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
• Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
• Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
• Develop sales material for client teams to sell capabilities
• Produce forecasts for prospective campaigns
  
  

Qualifications

• 5 years in performance marketing with client management experience
• 1 years managing a team
• Platform knowledge surrounding DSPs and SSPs
• Ability to manage peers in collaborative workstreams and environments
• Comfortable with basic data, analytics and measurement concepts
• Proficient in excel
• Comfortable produce and presenting reports to CBLs and clients
• Strong written and verbal communication skills
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$110,000—$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Review Our Recruitment Privacy Notice