Associate Manager, Digital Activation (Programmatic)

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Responsibilities

The Associate Manager, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Senior Associate, guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day to day management and support.

Digital Native

• Craft and execute innovative and tactical plans that deliver against and the overarching brand and business objectives
• Evaluate and assess vendors using proprietary research tools and industry knowledge
• Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities
• Participate or lead campaign activation and provide client updates on campaign status
  
  

Marketplace Navigator

• Be up to speed and fluent on the ever-evolving digital landscape and industry trends
• Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.
• Collaborate with inter-agency teams and external partners (such as creative agencies, PR, etc.) to manage client needs across all campaign layers
  
  

Process Driven

• Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings
• Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
• Maintain the client billing process with the Associates Analytical
• Analyze and optimize plans based on KPI's and surface insights from data for client reporting
• Develop and present client facing reports on a variety of topics (i.e. results, competitive, billing, etc.)
  
  

Solutions and Priority Oriented

• Help navigate challenges and find solutions and not be afraid to ask for help
• Stay on top of client deliverables and ensures on time delivery
• Develop and train the Senior Associate, via mentorship, arrange training sessions and manage their daily workflow/tasks
  
  

Qualifications

• Minimum of 2 years of hands-on programmatic experience, including direct execution within DSP platforms
• Experience working with DSPs and billing systems is required; familiarity with data visualization tools (e.g., Power BI, Tableau) is a plus
• Strong understanding of the digital media landscape and evolving marketplace trends
• Proven ability to manage and prioritize multiple workstreams in a fast-paced environment
• Excellent communication skills, with experience in client-facing, internal, and cross-functional collaboration
• Demonstrates leadership qualities, including mentoring junior team members and contributing to team knowledge-sharing
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000—$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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