Vice President of Sales | Direct-to-Consumer (DTC), Retail & Global Growth

Vice President of Sales | Direct-to-Consumer (DTC), Retail & Global Growth

Waterless Beauty is the fastest-growing sector in the entire beauty industry, and we are the fastest-growing waterless beauty brand disrupting the industry.

Oliveda is redefining the future of skincare.

We are not simply creating another beauty brand, we are building a global movement through our unique Tree-to-Beauty philosophy, powered by 3,000-year-old olive tree skincare science.

Our formulas replace up to 70% industrial water with powerful phytonutrient-rich antioxidants, delivering clinically proven results and a radically more sustainable approach to beauty.

We are seeking an exceptional Vice President of Sales | Direct-to-Consumer (DTC), Retail & Global Growth to lead Oliveda’s next phase of expansion.

This is a high-impact executive opportunity for a proven sales leader who has successfully scaled premium beauty, skincare, wellness, or consumer brands through DTC, eCommerce, retail, and omnichannel growth strategies.

The VP of Sales will own the global commercial growth strategy, drive revenue expansion across key markets, build a world-class sales organization, and help position Oliveda as the global category leader in Waterless Beauty.

The Opportunity

As Vice President of Sales, you will serve as a key member of Oliveda’s leadership team, owning the commercial strategy and execution required to scale the business globally.

You will have direct accountability for:

• Revenue growth and sales performance
• Commercial strategy and execution
• Sales forecasting and planning
• Team development and leadership
• DTC expansion
• Retail growth opportunities
• International market expansion

This role requires an executive who can think strategically, operate hands-on, and build the systems, teams, and partnerships necessary to scale a fast-growing global beauty brand.

You will help build the next generation of premium beauty by transforming Oliveda from a disruptive brand into a global category leader.

What Makes Oliveda Unique?

Oliveda is pioneering the future of skincare.

We combine ancient olive tree skincare science with modern innovation to create products that deliver exceptional results while redefining beauty industry standards through a more sustainable and conscious approach.

Our mission is simple:

To create more effective skincare while leading a more sustainable future for beauty.

Key Responsibilities

Own Global Sales Strategy & Revenue Growth

• Develop and execute Oliveda’s global sales strategy across DTC, eCommerce, retail, and international markets.
• Own revenue performance and commercial growth initiatives.
• Establish sales goals, forecasting models, KPIs, and performance dashboards.
• Identify new opportunities to accelerate growth and increase market share.
• Partner with executive leadership on long-term business strategy.

Scale Direct-to-Consumer (DTC) Growth

• Build and optimize DTC strategies focused on customer acquisition, conversion, retention, and lifetime value.
• Partner with Marketing team to maximize digital growth.
• Use consumer insights and analytics to improve performance and profitability.
• Develop strategies that strengthen customer loyalty and community engagement.

Build a World-Class Sales Organization

• Recruit, mentor, and develop high-performing sales leaders and teams.
• Create a culture of accountability, excellence, and continuous improvement.
• Build scalable processes that support rapid growth.
• Develop future leaders within the organization.

Drive Omnichannel & Retail Expansion

• Create strategies that balance DTC growth with retail expansion.
• Identify strategic partnerships and new distribution opportunities.
• Collaborate with Retail, Marketing, Operations teams to deliver a seamless customer experience.

Lead International Growth

• Support expansion across the United States, Canada, Europe, and future global markets.
• Build partnerships and strategies that support long-term international success.

Champion the Oliveda Mission

• Represent Oliveda as a global ambassador.
• Inspire customers, consultants, partners, and employees.
• Communicate the vision and impact of the Waterless Beauty movement worldwide.

Required Experience

• 10 years of senior sales leadership experience within beauty, skincare, wellness, luxury, or premium consumer brands.
• Proven success scaling Direct-to-Consumer (DTC) businesses and driving significant revenue growth.
• Experience owning sales strategy, commercial performance, and revenue accountability.
• Strong understanding of eCommerce, customer acquisition, retention, CRM, and consumer behavior.
• Experience leading multi-regional teams and developing high-performing organizations.
• Demonstrated ability to build scalable sales systems in high-growth environments.
• Strong executive communication and leadership skills.

Ideal Candidate Profile

You are a strategic growth executive who:

• Has successfully scaled premium consumer brands.
• Understands how to build brands through DTC, digital, retail, and community-driven strategies.
• Has experience leading through rapid growth and transformation.
• Is passionate about sustainability, innovation, and purpose-driven brands.
• Wants to play a defining role in building a global beauty category leader.

Why Join Oliveda?

This is more than a sales leadership position.

This is an opportunity to help build one of the most disruptive movements in the beauty industry.

As Vice President of Sales, you will influence global strategy, build a world-class commercial organization, mentor future leaders, and help shape the future of skincare.

You will work directly with a visionary leadership team and have the opportunity to create meaningful impact while scaling a rapidly growing global brand.

Job Details

Position: Vice President of Sales | Direct-to-Consumer (DTC), Retail & Global Growth

Location: Culver City, California

Full-time, on-site leadership role (40 hours per week, with occasional weekend availability as needed and international travel).

Compensation:

$225,000–$275,000 annual base salary, commensurate with experience, plus performance-based bonus opportunity aligned with company growth and objectives.

Benefits:

• Medical, Dental, Vision, Life & Health Insurance
• 401(k)
• $250 monthly Oliveda product allowance
• 50% discount on all Oliveda products

Join Oliveda and help lead the global Waterless Beauty revolution.