What are the responsibilities and job description for the Digital Product Director position at Oats Overnight?
A Little About Us
Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.
We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.
This is an exciting stage — we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.
Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.
We are not accepting candidates from third-party recruiters or agencies for this role — direct applicants only.
What’s The Job?
The Director of Digital Product will build, optimize, and evolve Oats Overnight’s digital experience across web and mobile. This role leads our digital product strategy with a mobile-first mindset, driving data-informed iteration and seamless customer journeys that amplify brand impact and revenue growth.
What You’ll Be Doing, Stop Scanning and Read This Part
Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.
We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.
This is an exciting stage — we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.
Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.
We are not accepting candidates from third-party recruiters or agencies for this role — direct applicants only.
What’s The Job?
The Director of Digital Product will build, optimize, and evolve Oats Overnight’s digital experience across web and mobile. This role leads our digital product strategy with a mobile-first mindset, driving data-informed iteration and seamless customer journeys that amplify brand impact and revenue growth.
What You’ll Be Doing, Stop Scanning and Read This Part
- Set and execute a mobile-first digital product roadmap while delivering a world-class desktop experience.
- Drive product iteration and A/B testing to continuously improve customer experience and conversion.
- Lead the digital product team while remaining hands-on in product development and execution.
- Build scalable processes and systems to increase team efficiency and velocity.
- Collaborate cross-functionally with marketing, design, and engineering to ensure alignment and quality delivery.
- Leverage data, analytics, and user feedback to prioritize impactful features and initiatives.
- Ensure digital platforms support and enhance DTC, subscription, and omni-channel experiences.
- Stay current on emerging tools, AI-driven technology, and best practices in e-commerce.
- Other duties as assigned.
What You’ve Done And Who You Are
- 8 years in DTC digital product management; at least 3 years in a senior in leadership capacity.
- Strong communication skills and an agile, test-and-learn mindset.
- Proven experience building customer portals, preferably subscription-based.
- Deep understanding of how to use data—and how not to use it—to inform decisions.
- Working knowledge of AI tools (ChatGPT or equivalent).
- Bonus: Experience building on Shopify or Recharge.
- Bonus: Experience using Amplitude or similar analytics platforms.
- Bachelor’s degree in a relevant field or equivalent experience.
- Someone who can partner and influence at all different levels.
- Ability to handle multiple priorities and navigate a fast-moving environment.
- A relentless drive to get things done.
- Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.
Why You Might Like Working Here
- This is going to be fun.
- Casual, friendly culture — we’re serious about what we do but we don’t take ourselves too seriously.
- Every employee has equity.
- High growth potential with opportunities to expand.
- Free oatmeal. It’s very good.
Why You Might Not Like Working Here
- It’s not a cushy job — the bar is high.
- We are growing quickly and have a fast-paced work environment.
Physical Demands
- Must be able to work near food ingredients, exposure to food allergens.
- Must be able to lift up to 15–25 pounds at times.
- Location: inside an air-conditioned manufacturing and warehouse environment.
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards.
- Must be able to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
The Perks
- Full Benefits: Medical, Dental, Vision, and 401(k).
- Parental Leave.
- 4 Weeks of paid time off.
- Weekly Pay.
- Stock options — every employee is an owner.
- Free, delicious oatmeal.
We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.
Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.