Director of E-Commerce Marketing

Location: California

Earn $170,000 - $180,000/year

o5 group is an industry leader in global fashion & apparel design with 40 years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA — a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, and infant toddler; we specialize in denim, outerwear, activewear, and loungewear/sleepwear, trusted by top retailers.

We’re seeking a Director of E-Commerce Marketing who fuses performance-driven strategy with creative excellence. This leader will oversee all digital growth initiatives — owning the e-commerce marketing calendar, paid and owned channel strategy, creative performance, and on-site storytelling that drives both conversion and brand affinity. This is a hands-on leadership role for a growth-oriented marketer who thrives at the intersection of performance and brand — blending data, creativity, and collaboration to scale a multi-brand e-commerce business.

·        Growth & Performance Leadership

·        Own and evolve the growth strategy across Meta, Google, YouTube, Display, Affiliate, SEO, Influencer, and emerging platforms.

·        Manage multi-million-dollar paid media budgets with accountability for CAC, ROAS, LTV, and MER.

·        Lead data-driven testing and experimentation across campaigns, ad creative, and landing pages to optimize performance.

·        Forecast and report results, presenting actionable insights and growth recommendations to executive leadership.

·        Partner with design, copy, and brand teams to create emotionally resonant, high-performing campaigns.

·        Translate marketing data into creative briefs and direction for performance content.

·        Oversee digital creative production for paid ads, email, homepage, and site merchandising assets.

·        Champion a unified brand voice across all channels and customer touchpoints.

·        Own the e-commerce marketing calendar — coordinating launches, seasonal campaigns, and promotions.

·        Ensure seamless integration of marketing campaigns into the full e-commerce journey, from traffic acquisition through checkout.

·        Team & Leadership

·        Build, mentor, and inspire a cross-functional team across growth, media, creative, and CRM.

·        Manage external agencies and vendors to ensure alignment, efficiency, and best-in-class execution.

·        Serve as a strategic bridge between performance, brand, merchandising, and product teams.

·        6 years of experience in e-commerce, performance, or growth marketing, ideally within DTC retail or consumer brands.

·        Proven success managing large-scale media budgets ($10M ) and delivering measurable ROI.

·        Deep understanding of Shopify, analytics platforms, attribution models, and marketing automation tools.

·        Strong creative sensibility and ability to guide design and content teams toward performance outcomes.

·        Analytical and data-driven, with confidence in presenting insights and recommendations to senior leadership.

·        Natural team builder and collaborator who thrives in a fast-paced, entrepreneurial environment.

·        Health Benefits: Medical, Dental, and Vision coverage.

·        401(k) company-paid life insurance.

·        Paid Time Off (PTO) company holidays.

·        Commuter benefits.

·        Hybrid/flexible schedule.

·        Family-oriented culture.

·        Responsibility & Sustainability — at o5 group this spans economic, social, and environmental impact.

Send your resume to jobs@o5group.com