What are the responsibilities and job description for the Ads Specialist position at Nuve?
Company Description
Nuve is a customer engagement platform specifically designed for HVAC businesses, connecting contractors to their customers in a seamless and efficient manner. By integrating advanced software with HVAC systems, Nuve provides businesses access to real-time system data and insights. Beyond being a thermostat company, Nuve empowers contractors with tools and marketing efforts to enhance their operational efficiency and customer relationships. The company is committed to advancing the trades through innovative, customer-centric solutions.
Role Description
This is a full-time on-site role located in Anaheim, CA, for an Ads Specialist. The Ads Specialist will be responsible for managing and optimizing advertising campaigns across different platforms, analyzinf trend reports and ensuring alignment with company goals. Additional responsibilities include developing ad strategy, conducting research to identify trends, creating ad content, and collaborating with the marketing team to achieve optimal results. This role requires a detail-oriented and analytical approach to drive successful outcomes.
Qualifications
- Proficiency in managing and optimizing digital advertising campaigns, including search ads, display ads, Meta ads, A/B testing, and social media advertising platforms.
- Strong analytical skills for monitoring campaign performance, generating reports, and making data-driven recommendations.
- Experience in social media, content creation, ad copywriting, and designing engaging advertisements.
- Familiarity with market research, a working sales funnel, audience targeting, industry-related trends and advertising strategies for effective campaign execution.
- Collaborative mindset with excellent communication skills for working effectively within a team environment.
- Detail-oriented, organized, and able to manage multiple campaigns simultaneously while meeting deadlines.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.
- Prior experience with HVAC or similar industries in marketing and sales is a plus.