What are the responsibilities and job description for the Digital Marketing Manager position at NPAworldwide?
Job Description
Salary Min : $ 58800
Salary Max : $ 75200
Currency Type : USD
- Shape how millions of patients and physicians engage with our brand online.
- Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review.
- Translate strategic plans and tactical objectives into actionable website initiatives.
- Implement SEO best practices to optimize for traditional and AI-driven search.
- Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush.
- Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights.
- Identify opportunities to enhance user experience, site engagement, and conversion pathways.
- Collaborate with marketing and technology teams and vendors to ensure proper management of patient information.
- Complete all assigned training within designated timeframes.
- Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts.
- Observe, enforce, and report cybersecurity incidents and fulfill required training on time.
- 35 years of experience managing websites and digital marketing programs.
- Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush.
- Working knowledge of general web development principles focused on lead generation and customer experience.
- Experience creating content for website use, including idea generation, copywriting, and photo sourcing.
- Excellent analytical, organizational, and communication skills.
- Strategic thinker who connects digital tactics to organizational goals.
- Passion for healthcare, innovation, and improving patient experiences through digital engagement.
- Data-driven and proactive in identifying opportunities for continuous improvement.
- Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously.
- Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends.
- Experience in healthcare setting, ideally marketing to patients and physicians, preferred.
- High School Diploma required and Bachelors degree in Marketing or a related field.
- Shape how millions of patients and physicians engage with our brand online.
- Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review.
- Translate strategic plans and tactical objectives into actionable website initiatives.
- Implement SEO best practices to optimize for traditional and AI-driven search.
- Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush.
- Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights.
- Identify opportunities to enhance user experience, site engagement, and conversion pathways.
- Collaborate with marketing and technology teams and vendors to ensure proper management of patient information.
- Complete all assigned training within designated timeframes.
- Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts.
- Observe, enforce, and report cybersecurity incidents and fulfill required training on time.
Salary Min : $ 58800
Salary Max : $ 75200
Currency Type : USD
Salary : $58,800 - $75,200
