Digital Marketing Manager

Join a team that cares for your community – and for you!

At Allergy Partners, we are dedicated to improving the lives of our patients through compassionate, personalized allergy and asthma care. As part of the nation’s largest allergy practice, our team combines the resources of a trusted network with the close-knit feel of a local office. We take pride in serving our community, building lasting relationships with patients and families, and being a trusted partner in their long-term health.

Within our practice, we foster a supportive and collaborative work environment where every team member plays a vital role in creating excellent patient experiences. Joining our team means being part of a workplace that values professional growth, teamwork, and a true commitment to making a difference both inside and outside the clinic.

From our support center, the Marketing team plays a key role in helping clinics connect with patients and communities across the country. Through effective digital strategy, branding, and communication, this position ensures that each local practice has the visibility, resources, and tools needed to reach new patients, share educational content, and highlight the personalized care that sets Allergy Partners apart.

Employee Benefits

Allergy Partners is happy to provide the following benefits for our employees:

Full-Time

• 401(k)
• Health Insurance
• Paid Time Off
• Paid Holidays
• Vision Insurance
• Health Savings Account (HSA)
• Dental Insurance
• Life Insurance
• Disability Insurance

COMPENSATION INFORMATION

Actual compensation may vary depending on job-related knowledge, skills, and experience.

PLEASE NOTE: This is an onsite position based in Asheville, NC.

Job Summary

The Digital Marketing Manager helps shape how millions of patients and physicians engage with our brand online. Under the direction of the Marketing Director, they lead initiatives that strengthen the digital presence—from website development and SEO optimization to analytics review and continuous improvement—ensuring digital website experience reflects the quality, expertise, and compassion that define Allergy Partners.

Key Responsibilities

Website Strategy & Development

• Translate strategic plans and tactical objectives into actionable website initiatives.
• Manage day-to-day operations of the corporate website ensuring consistent, and user-friendly experience.
• Collaborate with developers, designers, and content teams to create content for new website pages, landing pages, and enhancements.
• Ensure all web properties are mobile-optimized, HIPPA and ADA compliant, and secure.

Search Engine Optimization (SEO)

• Implement SEO best practices to optimize for traditional search and emerging AI-driven search.
• Conduct keyword research, competitive analysis, and technical audits to identify opportunities that drive online visibility and patient engagement.
• Stay current with evolving trends, algorithm updates, and digital innovations to proactively adjust tactics for sustained organic growth.

Analytics & Reporting

• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEM Rush.
• Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights that guide program improvements.
• Identify opportunities to enhance user experience, site engagement, and conversion pathways to support online customer journey leading to online appointment scheduling.
• Collaborate with marketing, technology teams, and vendors to ensure proper management of patient information, accurate data attribution, and integration with all marketing automation systems.

Other Responsibilities

• Completes all assigned Allergy Partners training (such as CPR, OSHA, HIPAA, Compliance, Information Security, others) within designated timeframes.
• Complies with Allergy Partners and respective hub/department policies and reports incidents of policy violations to a Supervisor/Manager/Director, Department of Compliance & Privacy or via the Allergy Partners EthicsPoint hotline.
• Models the Allergy Partners Code of Conduct and demonstrates a commitment to the Allergy Partners Compliance Program, standards and policies.
• Maintain compliance with all policies and procedures, actively participate in enforcement of all ongoing Cybersecurity efforts to ensure safe and secure IT systems for all employees and clients at Allergy Partners. Remain vigilant and aware of new threats and assist the company by fulfilling an active role in observing, enforcement and reporting of cybersecurity incidents, efforts, programs and fulfill required training on a timely basis as required by frequency and due dates.

Qualifications & Experience

• 3–5 years of experience managing websites and digital marketing programs.
• Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush.
• Working knowledge of general web development principles with focus on lead generation and customer experience.
• Experience creating content for website use, including idea generation, copy writing, and photo sourcing.
• Strong working knowledge of Microsoft office suite including Word, Excel, and PowerPoint.
• Excellent analytical, organizational, and communication skills.
• Passion for healthcare, innovation, and improving patient experiences through digital engagement.
• Strategic thinker who connects digital tactics to organizational goals.
• Data-driven and proactive in identifying opportunities for continuous improvement.
• Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously.
• Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends.
• Experience in a healthcare setting, ideally marketing to patients and physicians, preferred

Educational Requirements

• Bachelor’s degree in Marketing or a related field.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Physical Demands

• No, or very limited, exposure to physical risk.
• Work is normally performed in a typical interior/office work environment.

This position is based on-site in our corporate headquarters located near Route 26 in Asheville, North Carolina. Applications for this position should be made via LinkedIn. Please do not contact the job poster directly. Principals only.