Director of Marketing & Communications

Benefits:

• 401(k)
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
  
  
  

Role Overview

We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth.

This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications, with a strong focus on building a scalable enrollment engine within the Orange County market.

The ideal candidate is both a strategic leader and hands-on operator, capable of translating business goals into measurable growth across multiple channels.

Key Responsibilities

Integrated Enrollment & Growth Strategy

• Own the overall enrollment growth strategy across digital, offline, and partnership channels
• Build and optimize the full enrollment funnel (awareness → inquiry → tour → application → enrollment)
• Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning
  
  
  

Digital & Performance Marketing

• Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing
• Own key performance metrics such as CAC, conversion rates, and ROI
• Drive continuous optimization through data analysis, experimentation, and A/B testing
  
  
  

Offline Marketing & Community Engagement

• Develop and scale offline marketing initiatives, including:
• Open houses
• School fairs
• Parent engagement events
• Local sponsorships
• Ensure strong integration between offline touchpoints and digital conversion funnels

Local Partnerships & OC Network Development

• Build and maintain relationships within the Orange County education and community ecosystem, including:
• Schools
• Tutoring centers
• Community organizations
• Parent networks
• Develop partnership-driven acquisition channels and referral pipelines
• Represent the organization at local events and networking opportunities

Brand & Communications Strategy

• Own overall brand positioning, messaging, and storytelling
• Ensure consistency across all channels (digital, offline, PR, and internal communications)
• Oversee social media strategy, content direction, and external communications
  
  
  

Data, Analytics & Marketing Operations

• Establish KPIs, dashboards, and reporting frameworks
• Analyze performance across all channels and translate insights into actionable strategies
• Allocate resources based on ROI and growth impact
  
  
  

Team Leadership & Cross-functional Collaboration

• Build, lead, and mentor the marketing team
• Manage external agencies, vendors, and partners
• Collaborate cross-functionally with admissions, academics, and executive leadership
  
  
  

Budget Ownership

• Own and manage the overall marketing budget across digital and offline channels
• Optimize budget allocation to maximize efficiency and enrollment outcomes
  
  
  

Product Marketing & Program Launches

• Lead go-to-market strategies for new programs or initiatives
• Execute integrated campaigns to maximize reach and engagement
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5 years of marketing experience, with 2 years in a leadership role
• Proven track record of driving growth through integrated marketing strategies
• Strong expertise in:
• Digital performance marketing (paid media, analytics, conversion optimization)
• Offline / community-based marketing (events, partnerships, local outreach)
• Experience in education, K-12, or enrollment-driven organizations strongly preferred
• Strong familiarity or network within the Orange County community preferred
• Excellent leadership, communication, and project management skills
• Highly analytical, data-driven, and results-oriented mindset
• Ability to thrive in a fast-paced, growth-oriented environment