Outreach Technology Specialist

Role Overview

Summary/Objective: The Outreach Technology Specialist will support the execution, optimization, and reporting of our marketing and outreach programs. The Outreach Technology Specialist will manage and maintain NorthStar’s marketing technology ecosystem, including HubSpot, ZoomInfo, Salesforce, and related web integrations. The ideal candidate is detail-oriented, tech-savvy, and comfortable managing large datasets and marketing automation processes that drive measurable business outcomes. 

Essential Functions: 

Marketing Technology Management 

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations 
• Ensure clean, consistent, and compliant data across marketing and outreach platforms 
• Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows 
• Oversee website lead integrations and monitor data flow between systems 

Campaign Execution & Optimization 

• Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment 
• Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment 
• Track and analyze campaign performance, creating reports that provide actionable insights and recommendations 

Analytics & Reporting 

• Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality 
• Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy 
• Identify opportunities to improve system workflows, automation, and overall efficiency  

Growth & Development 

• Expand into supporting content marketing and recruitment marketing efforts as experience grows 
• Stay current on emerging marketing technologies, tools, and trends in data-driven outreach 
• Remote: This position works remotely; work site attendance may be required from time to time in accordance with business conditions.
• Promote NorthStar Anesthesia’s Core Values.
• Demonstrates regular, reliable and predictable attendance.
• Performs other duties as required. 

Qualifications:

• 3-5 years of marketing or marketing operations experience. 
• 2-3 years of that experience withing a marketing or digital agency environment
• Healthcare industry exposure or experience with Definitive Healthcare is a preferred, but not required 

Knowledge, Skills and Abilities:

• Required hands-on experience with HubSpot and ZoomInfo
• Experience with Salesforce (or similar CRM/marketing automation platforms) 
• Strong analytical skills with the ability to interpret data and translate insights into action 
• Experience with database management, segmentation, and reporting 
• Excellent attention to detail, organizational skills, and communication abilities 
• Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required

Qualifications

The Company

Company Philosophy

NorthStar provides quality anesthesia care while improving efficiency and accountability. It’s a proven performance-driven approach that’s better for everyone – patients, hospital administrators, surgeons, and anesthesia providers.

Company Mission

To provide the best clinical care and to help hospitals and surgery centers succeed.

NorthStar Anesthesia Overview

NorthStar Anesthesia was founded in 2004 by an anesthesiologist and CRNA (certified registered nurse anesthetist) that saw firsthand the frustrations and daily challenges caused by the traditional anesthesia care model.  

What if they could fix the broken anesthesia care model? What if anesthesia contractors stopped being absentee managers? What if patients, surgeons, providers and hospital administrators were treated more like customers and less like cogs in the system? The answer was NorthStar.  NorthStar Anesthesia is an anesthesia management company that provides anesthesia services to large and small hospitals, surgery centers, hospital administrators, surgeons, anesthesia providers and patients.

Today, NorthStar has over 180 facility contracts across 21 states and employs more than 2,500 providers nationwide.

NorthStar is backed by world-class financial partners.  It is a portfolio company of TPG, a global private investment firm with more than $70 billion in assets under management.  NorthStar has also recently announced a partnership with Cranemere, a holding company that partners with outstanding businesses for the long term. 

Benefits Include Medical, Dental, Life, Long Term/Short Term, Malpractice, 401k and more.

EEO/AA/M/F/Veteran/Disability Employer