Senior Marketing Manager

Senior Marketing Manager

North Development – Miami, FL

Full-Time | On-Site | Brickell, Miami

About the Role

North Development is seeking a highly skilled Senior Marketing Manager to lead marketing efforts across our growing portfolio of brands. Reporting directly to the Marketing Director, this role will act as the operational and creative engine of the department - driving strategy, managing execution, and ensuring brand cohesion across all channels.

This is a leadership role for someone who thrives in a fast-paced development environment and can confidently own campaigns, communications, digital strategy, and brand presence from concept through execution.

Responsibilities

• Lead marketing operations across all North Development brands on strategy, campaigns, communications, and overall brand presence.
• Oversee creative branding agencies and manage the marketing content lead, ensuring clear briefs, consistent messaging, and strong visual identity across all collateral, campaigns, and channels.
• Develop and implement marketing plans for launches, promotions, and seasonal campaigns.
• Run weekly marketing meetings, set priorities, track deliverables, and prepare reports on initiatives, performance, and deadlines.
• Manage digital marketing strategy including paid social, display, search, and email campaigns, tracking KPIs and optimizing for ROI.
• Oversee social media content planning, community engagement, and performance analytics to maintain strong brand presence.
• Coordinate with PR partners and media outlets to secure coverage, press releases, and storytelling opportunities.
• Work closely with event managers to brief and deliver all invitations, signage, collateral, and promotional materials, supporting event execution to ensure brand consistency.
• Manage external vendors, including creative, production, digital, and print teams, ensuring timely delivery and adherence to budget.
• Oversee budget tracking, invoice review and submission, and vendor payments.
• Ensure all marketing projects, campaigns, and deliverables meet the highest quality standards with attention to detail.
• Analyze campaign performance and report insights to leadership to guide strategic decisions.
• Maintain brand guidelines and ensure consistency across all touchpoints, including website, social media, advertising, and in-person experiences.
• Collaborate across departments (sales, leasing, development, design) to ensure marketing aligns with business objectives.
• Identify opportunities for innovation, automation, or efficiency improvements across marketing processes and workflows.

Requirements

• 5 years of real estate development marketing experience (required).
• Bi-lingual: English Spanish (required).
• Proven experience managing creative teams, content creators, and external agencies.
• Strong project management and multitasking skills.
• Impeccable attention to detail and ability to maintain high-quality standards.
• Confident writer with strong communication skills and the ability to brief creative teams clearly.
• Experience in social media strategy, digital ads, and campaign performance reporting.

Compensation & Benefits:

• Competitive salary based on experience.
• Benefits package, including health insurance and paid time off.
• Opportunities for professional growth within a dynamic and supportive team.