What are the responsibilities and job description for the VP, Lifecycle Marketing & Operations position at NinjaOne?
About the Role
We are seeking a highly strategic and data-driven Vice President of Lifecycle Marketing & Operations to drive end-to-end customer engagement, retention, and revenue growth through both strategic lifecycle programs and the operational infrastructure that supports them. This executive will own Customer & Lifecycle Marketing, Marketing Operations, Revenue Analytics, Account-Based Marketing, & Revenue Orchestration aligning Marketing, Sales, SDR/BDR, and Customer Success around coordinated plays that deliver predictable growth. Reporting to the VP of Revenue Marketing, this leader will define and institutionalize the operating model for revenue execution, scale the systems and processes that power GTM alignment, and deliver insights that shape investment priorities and long-term growth strategy. Deep experience in maximizing customer value throughout the lifecycle, from acquisition and onboarding to retention and expansion, by designing personalized, automated, and data-driven engagement programs that operate seamlessly across channels and systems.
Location - We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in-office 2 days per week.
What You’ll Be Doing
Lifecycle Marketing & Customer Growth
- Define and execute the global customer lifecycle strategy covering acquisition, onboarding, adoption, retention, and expansion; design connected journeys that guide prospects and customers through every stage
- Develop segmentation and trigger frameworks that personalize engagement by persona, stage, product usage, and account health, enabling automated, data-driven outreach across all channels
- Partner with Product Marketing, Sales, and Customer Success to design integrated expansion and adoption plays that drive Net Dollar Retention (NDR), increase product stickiness, and maximize customer lifetime value
- Own customer communication programs across email, in-app messaging, community, and webinars while collaborating with Customer Advocacy and Product Marketing to strengthen loyalty and elevate brand equity globally
Marketing Operations & Systems
- Lead Marketing Operations as a global center of excellence ensuring executional rigor, operational scale, and clean, connected data across all GTM systems
- Oversee and evolve the GTM tech stack (Salesforce, 6sense, Pardot, Snowplow, Marketo, HubSpot, Asana, sales engagement tools) ensuring automation, integration, and measurable ROI
- Own orchestration infrastructure including lead routing, account scoring, attribution, and customer journey tracking, optimizing visibility and speed across the funnel
- Establish data governance and enrichment standards that maintain accuracy, connectivity, and compliance across leads, contacts, and accounts to support reliable decision-making
Marketing Data & Analytics
- Own the revenue measurement framework encompassing dashboards, attribution models, forecasting, and lifecycle KPIs (lead-to-demo, adoption, churn, NDR, LTV:CAC)
- Deliver executive and board-level insights into pipeline, revenue, and retention that guide budget allocation, investment priorities, and long-term growth planning
- Institutionalize a culture of experimentation and data-driven optimization by embedding analytics into campaign planning, execution, and performance reviews
- Partner with RevOps and Finance to unify data models that measure funnel efficiency, cohort performance, and program ROI across acquisition, retention, and expansion motions
ABM & Revenue Orchestration
- Set the global vision and operating model for orchestrated GTM plays that unify Marketing, Sales, SDR/BDR, and Customer Success around shared revenue outcomes
- Build and scale ABM programs that engage high-value segments with intent-driven, sequenced campaigns that accelerate pipeline velocity and customer expansion
- Standardize repeatable GTM frameworks for outbound, expansion, and product-launch campaigns to ensure consistent execution and predictable revenue impact
- Collaborate with Sales and CS leadership on targeted, data-driven campaigns (e.g., expansion blitzes, competitive take-outs, launch pushes) that increase conversion and retention
Leadership & Cross-Functional Alignment
- Align cross-functional GTM leaders (Performance Marketing, Sales, CS, Product, and Finance) to ensure seamless integration of acquisition, expansion, and retention strategies
- Unify measurement and execution across the funnel to provide a single view of performance and continuous feedback loops between teams
- Lead, mentor, and elevate a high-performing global team across ABM, lifecycle marketing, operations, and analytics, fostering clarity, accountability, and growth
- Model executive leadership and values, cultivating a culture of curiosity, integrity, kindness, humility, and builder-mindset while inspiring trust and collaboration company-wide
- Additional duties as assigned
About You
- Bring 15 years of progressive marketing leadership, with at least 7 years leading senior teams in enterprise B2B SaaS
- Demonstrate a proven ability to drive revenue orchestration by aligning Marketing, Sales, SDR/BDR, and Customer Success around coordinated plays that deliver predictable pipeline, expansion, and retention
- Possess deep expertise in ABM, customer lifecycle marketing, marketing operations, revenue analytics, and performance marketing, with the vision to integrate these into a unified growth engine
- Translate data into enterprise strategy, with mastery in forecasting, attribution, and board-level reporting that informs investment priorities, budget allocation, and long-term growth decisions
- Excel at executive-level collaboration, shaping GTM strategy alongside Sales, Product, Finance, and Customer Success, and building alignment on shared revenue outcomes
- Inspire and elevate a strong global team, providing clarity, coaching, and development opportunities that expand leadership capacity and unlock peak performance
- Thrive in dynamic, high-growth environments, applying structured thinking, urgency, and adaptability to drive clarity and momentum in ambiguous situations
- Embody NinjaOne’s values—Curiosity, Integrity, Kindness, Humility, and Builders—and create a culture where high performance and values thrive together
About Us
NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers. The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers. NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support. NinjaOne is #1 on G2 in endpoint management, patch management, remote monitoring and management, and mobile device management.
What You’ll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $250,000 to $320,000 per year.
For roles based in New York, the base salary hiring range for this position is $250,000 to $320,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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Salary : $250,000 - $320,000