Marketing Director

Job Description

JOB DESCRIPTION

We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. The ideal candidate will be a seasoned professional with a proven track record in devising and executing comprehensive marketing strategies that drive lead generation, brand awareness, and business growth.

Responsibilities

Essential Job Duties:

• Develop, implement, and manage marketing programs that align with business objectives.
• Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth.
• Establish and oversee corporate, project, and marketing design budgets.
• Collaborate closely with digital, social, creative, events, and research partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience.
• Define and supervise the implementation of Industrial marketing campaigns across digital, content, email, events, and partnerships.
• Monitor and analyze the performance of marketing campaigns and content activation, providing regular reports and insights to senior management.
• Manage global product marketing material production and distribution to ensure consistent application across the company.
• Align marketing strategies with Industrial sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies.
• Coordinate with premier industry events for effective client engagement, speakerships and sponsorships.
• Oversee and manage high-profile Industrial client events and conferences with attendees that exceed 400 people and include 3 days of programming in primary and secondary markets.
• Engage with leading Industrial producers to enhance the quality and effectiveness of resources for client-facing presentations, proposals, and sales narratives.
• Coordinate, promote and manage a series of client webinars and digital touchpoints both for various sectors and market segments, ensuring consistent messaging and measurable engagement outcomes.
• Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects.
• Perform other duties as assigned.
  
  

Qualifications

Skills, Education and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience (8 years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth.
• Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing.
• Analytical mindset with the ability to analyze complex data sets and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization.
• Strategic thinker with the ability to translate business objectives into marketing strategies.