What are the responsibilities and job description for the Marketing Director position at The dReam Center Church of Atlanta?
Purpose of the Job:
The Marketing Director of The dReam Center Church of Atlanta serves the church by optimizing advertising methods to keep our partners informed and engaged. This is done by the use of various social media platforms where services are streamed, campaigns are launched, and daily messages are set forth to keep our partners connected. The Marketing Director will be responsible for goal setting, strategic planning, communication, creative leadership, and volunteer coordination. This position will work to implement ministry plans, directions and objectives as assigned.
This position reports to the Chief of Staff. The Marketing Director will directly supervise five key areas of Marketing:
- Social Media
- Graphics
- Website
- Mobile App
- Communications
Essential Functions and Responsibilities:
- Manage the overall imagery and brand presented by The dReam Center Church of Atlanta.
- Oversee the creation of high-quality graphic material and social media content to be used for but not limited to bulletins, social media, website, announcements, small groups, newsletters, sermon slides, etc.
- Develop and create material to be used to support ministry lessons and initiatives.
- Set creative goals to be achieved each year.
- Conduct marketing meetings with applicable ministries and volunteer teams.
- Oversee the creation, scheduling and engagement of social media posts.
- Design promotional material for various ministries and events.
- Produce and maintain website with current and relevant material.
- Lead and develop various “Creative teams” of volunteers that are involved in graphic design, content creation and website management.
- Assist with print sourcing, graphics creation, advertising, and public relations materials and programs when needed.
- Ability to effectively use a combination of various social media platforms to keep all audience groups connected and informed.
- Other duties as assigned.
Experience and Knowledge Required:
- Education: Bachelor’s degree, or relevant experience in business, advertising, or related field.
- Minimum of three years of marketing-specific experience.
- Advanced knowledge of using various social media platforms.
- Advanced knowledge of computer systems, including Microsoft Word and Excel.
Qualifications and Skills:
- Ability to analyze and revise operating practices to improve operational efficiency.
- Ability to work well in a fast-paced, high-change environment.
- Excellent written and verbal communications skills.
- Proficiency in organizational skills and dedication to completing projects in a timely manner.