HubSpot Marketing Automation Specialist - US Healthcare

HubSpot Marketing Automation Specialist (Senior)
Experience Required- 3 to 5 years
Location- Gurugram
Employment: Full-time

About Neolytix

Neolytix is a healthcare business process outsourcing company providing Revenue Cycle Management, Credentialing, Medical Coding, Virtual Medical Assistants, and AI-powered solutions to healthcare organizations across the United States. With 220 employees across the US, India, and Philippines, we help mid-market healthcare providers optimize their operations and improve financial outcomes.

We are also launching InCredibly, a SaaS platform for healthcare credentialing automation, and are building a world-class marketing function to support our growth.

Role Overview

We are looking for a HubSpot Marketing Automation Specialist to own our marketing technology stack, analytics, and data infrastructure. This is a foundational marketing operations role - you will build the processes, dashboards, and automations that enable our marketing team to scale. You will be the go-to person for HubSpot administration, marketing analytics, lead management, and attribution.

This role is ideal for someone who enjoys building systems, solving data problems, and enabling others to do their best work. You will work cross-functionally with Sales, Marketing, and Leadership to ensure we have visibility into what's working and can make data-driven decisions.

Key Responsibilities

HubSpot Administration & Marketing Automation

• Own and administer HubSpot Marketing Hub, Sales Hub, and CRM

• Build and maintain marketing automation workflows (lead nurture sequences, scoring models, lifecycle stages)

• Create and manage email templates, landing pages, forms, and CTAs

• Maintain list hygiene, segmentation, and suppression lists

• Ensure email deliverability (SPF, DKIM, DMARC, inbox placement monitoring)

• Troubleshoot integration issues between HubSpot and other tools

Marketing Analytics & Reporting

• Build and maintain marketing dashboards in HubSpot (weekly, monthly, quarterly views)

• Track and report on KPIs: MQLs, SQLs, pipeline influenced, CAC, channel performance

• Implement and maintain attribution modeling (first-touch, multi-touch)

• Analyze campaign performance and provide actionable recommendations

• Integrate data from Google Analytics, LinkedIn Ads, Google Ads into unified reporting

• Create ad-hoc analyses for leadership as needed

Lead Management & CRM Data Quality

• Monitor website visitor intelligence via Warmly.ai to identify high-intent accounts and trigger timely outreach

• Design and maintain lead scoring models aligned with Sales

• Build lead routing rules to ensure leads reach the right salesperson quickly

• Manage lead lifecycle stages and ensure accurate pipeline tracking

• Implement data enrichment processes (ZoomInfo, Clearbit, or similar)

• Maintain data hygiene: deduplication, standardization, decay management

• Ensure compliance with CAN-SPAM, GDPR, and other regulations

Process & Enablement

• Document marketing operations processes and create training materials

• Train marketing team members on HubSpot best practices

• Evaluate and recommend new marketing technologies as needed

• Partner with Sales Ops to ensure marketing-sales alignment

• Continuously improve processes for efficiency and scale

Requirements

Must Have

• 3-5 years of experience in Marketing Operations, Marketing Automation, or Demand Generation Operations

• Expert-level proficiency in HubSpot (Marketing Hub and CRM) - HubSpot certification strongly preferred

• Strong experience building marketing automation workflows and lead scoring models

• Hands-on experience with marketing analytics, dashboards, and reporting

• Proficiency in Excel/Google Sheets for data analysis

• Experience with Google Analytics (GA4)

• Understanding of B2B marketing funnel, lead management, and CRM concepts

• Strong attention to detail and process orientation

• Excellent communication skills in English (written and verbal)

Nice to Have

• HubSpot certifications (Marketing Software, CRM, Inbound Marketing)

• Experience with Salesforce or other CRMs

• Familiarity with data visualization tools (Looker, Tableau, Power BI)

• Experience with data enrichment tools (ZoomInfo, Clearbit, Apollo)

• SQL knowledge for ad-hoc data queries

• Experience in B2B SaaS or Healthcare industry

• Experience with website visitor identification or intent data tools (Warmly, Clearbit Reveal, 6sense, Demandbase)

• Exposure to ABM platforms (Demandbase, 6sense, Terminus)

• Experience working with US-based teams across time zones

Why Join Neolytix

• Foundational role - build marketing operations from the ground up

• High visibility - work directly with leadership and cross-functional teams

• Growth opportunity - as the company scales, this role can grow into a Manager/Director path

• Dual exposure - support both services business (Neolytix) and SaaS product (InCredibly)

• Healthcare industry - stable, growing sector with meaningful impact

• Flexible work environment with a collaborative, no-politics culture

Keywords

HubSpot, Marketing Automation, Marketing Operations, CRM, Lead Scoring, Lead Management, Marketing Analytics, Email Marketing, Workflows, Campaign Management, B2B Marketing, Demand Generation, Marketing Technology, RevOps, Revenue Operations, Data Analysis, Dashboard, Attribution, Lead Nurture, Marketing Hub, Warmly, Intent Data, Website Visitor Identification, Account-Based Marketing, ABM